Dunkin' Replaces 'Boston Kreme' With 'Philly Kreme' for NBA Playoffs

Dunkin' is showing its support for the Philadelphia 76ers by temporarily renaming its signature donut during their playoff series against the Boston Celtics.

Apr. 19, 2026 at 12:04pm

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A dynamic, abstract composition of angular, interlocking shapes in deep blue, bright orange, and crisp white, conceptually representing the heated rivalry between two basketball teams.Dunkin' takes a playful jab at Boston by temporarily rebranding its signature donut for Philadelphia's playoff run.Philadelphia Today

As the Philadelphia 76ers take on the Boston Celtics in the first round of the NBA playoffs, Dunkin' is temporarily renaming its traditional 'Boston Kreme' donut to 'Philly Kreme' at locations across the city. The company says the donut will be the 'same kreme-filled classic, just with a name Philly fans can get behind' during the playoff series.

Why it matters

Dunkin' is a Boston-based company, but it's showing its willingness to embrace Philadelphia's basketball culture and take a playful jab at its rival city during the high-stakes playoff matchup between the two teams. This marketing move is an attempt to connect with passionate 76ers fans and capitalize on the excitement of the postseason.

The details

Starting on Sunday, April 20th, Dunkin' shops in the Philadelphia area will temporarily rebrand the Boston Kreme donut as the 'Philly Kreme' for the duration of the 76ers' first-round playoff series against the Boston Celtics. Dunkin' says the donut itself will remain the same, but the name change is meant to show support for the home team and poke fun at their rivals from Boston.

  • The 'Philly Kreme' donut will be available starting on Sunday, April 20th, 2026.
  • The promotion will last throughout the 76ers' first-round playoff series against the Boston Celtics.

The players

Dunkin'

A major American coffee and donut company headquartered in Canton, Massachusetts, with locations across the United States and internationally.

Philadelphia 76ers

A professional basketball team based in Philadelphia, Pennsylvania, and a member of the National Basketball Association (NBA).

Boston Celtics

A professional basketball team based in Boston, Massachusetts, and a member of the National Basketball Association (NBA).

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The takeaway

Dunkin's temporary rebranding of its signature Boston Kreme donut to 'Philly Kreme' is a clever marketing move that taps into the rivalry between Philadelphia and Boston sports fans. By aligning itself with the 76ers during the playoffs, Dunkin' is hoping to score points with passionate Philly fans and capitalize on the excitement of the high-stakes matchup.