Termini Bros Bakery lowers prices despite rising costs

The century-old Philadelphia bakery is reducing prices on cakes, cupcakes, and other iconic items to make them more affordable for customers.

Apr. 17, 2026 at 9:39pm

Got story updates? Submit your updates here. ›

A high-end, photorealistic studio still-life photograph featuring a selection of Termini Bros Bakery's signature baked goods, including a coffee cake ring, a layered cake, and a tray of cupcakes, arranged elegantly on a clean, monochromatic seamless background. The objects are made from polished raw materials and clean geometric shapes, using sharp, dramatic studio lighting and deep shadows to represent the bakery's commitment to quality and affordability.Termini Bros Bakery's decision to lower prices on its beloved baked goods reflects a values-driven approach to community support during challenging economic times.Philadelphia Today

Termini Brothers Bakery in Philadelphia has announced it will be lowering prices on many of its signature baked goods, including cakes, cupcakes, and coffee cakes, despite facing rising costs. The bakery's owners, Vinny and Joey Termini, said they felt it was important to keep their products accessible, even if it meant taking a financial hit themselves.

Why it matters

In an era of widespread inflation and increasing costs of living, Termini Bros' decision to lower prices on their beloved baked goods is a notable act of community support. As a long-standing family business, the bakery is choosing to prioritize affordability and customer loyalty over short-term profits, setting an example of values-driven entrepreneurship.

The details

Termini Bros Bakery announced it will be reducing prices on several of its most popular items. Their 8-inch stock cakes, including funfetti, chocolate, and vanilla, will now be $30 instead of $40. Tiramisu will also be $30, down from $40. Coffee cake ring cakes will be $15, a $10 decrease from the original $25 price. Cupcakes will now cost $3 each, down from $5.

  • Termini Bros Bakery made the announcement of lower prices on April 10, 2026.
  • The bakery released a video on April 16, 2026 detailing the specific price reductions.

The players

Termini Brothers Bakery

A century-old Italian bakery in Philadelphia, known for its iconic baked goods like cakes, cupcakes, and coffee cakes.

Vinny and Joey Termini

The current owners of Termini Brothers Bakery, who decided to lower prices on many of the bakery's signature items despite rising costs.

Got photos? Submit your photos here. ›

What they’re saying

“Having to see a child not be able buy a cupcake, or watching an elderly woman count change to purchase a coffee cake simply hurts our heart, and is frankly not acceptable as it is in direct contrast of our core mission.”

— Vinny and Joey Termini, Owners, Termini Brothers Bakery

“We just want you to know how much we love and appreciate your business and your loyalty over the years. And we want to do our part to make Termini brothers a more important, more frequent part of your everyday life.”

— Vinny and Joey Termini, Owners, Termini Brothers Bakery

What’s next

Termini Bros Bakery said they hope to maintain these lower prices for as long as possible, but did not provide a specific timeline.

The takeaway

Termini Bros Bakery's decision to lower prices on their beloved baked goods, even in the face of rising costs, demonstrates a commitment to community values and accessibility over short-term profits. This act of generosity sets an inspiring example for other small businesses struggling with inflation.