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Dauphin Today
By the People, for the People
Ollie's Bargain Outlet Accelerates Expansion with 86 New Stores in 2025
Discount retailer plans 75 additional locations in 2026 amid growing customer loyalty
Apr. 11, 2026 at 10:24pm
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Ollie's Bargain Outlet's strategic acquisitions and customer-centric approach have fueled its remarkable retail expansion.Dauphin TodayOllie's Bargain Outlet, a discount retail chain based in Dauphin County, Pennsylvania, has reported a record-breaking year of growth in 2025, opening 86 new stores and surpassing its initial goal of 75 new locations. The company's strategic acquisitions of former Big Lots stores played a key role in this rapid expansion, allowing Ollie's to quickly increase its national footprint. Additionally, the retailer's customer loyalty program, Ollie's Army, saw a 12% increase in membership, reaching 17 million members and demonstrating the brand's ability to build a dedicated customer base.
Why it matters
Ollie's success challenges the notion that brick-and-mortar retail is dying, proving that with the right strategy and customer engagement, physical stores can thrive. The company's ability to seize opportunities, like acquiring former Big Lots locations, highlights the importance of adaptability in the volatile retail industry. Ollie's rapid expansion also raises questions about the sustainability of such aggressive growth and the strategies the company is employing to manage it.
The details
In 2025, Ollie's Bargain Outlet opened 86 new stores, a 15.4% increase from the previous year and surpassing its initial goal of 75 new locations. This growth was largely driven by the acquisition of former Big Lots stores, a strategic move that allowed Ollie's to quickly expand its footprint across the country. Additionally, the company's Ollie's Army loyalty program saw a 12% increase in membership, reaching 17 million members and demonstrating the brand's ability to build a dedicated customer base.
- In 2025, Ollie's Bargain Outlet opened 86 new stores.
- Ollie's Bargain Outlet plans to open 75 additional stores in 2026.
The players
Ollie's Bargain Outlet
A discount retailer based in Dauphin County, Pennsylvania, that has been rapidly expanding its store count and customer loyalty program.
Eric van der Valk
The leadership team at Ollie's Bargain Outlet, who have expressed confidence in the company's growth trajectory and ambitious expansion plans.
What they’re saying
“We've set ambitious goals and delivered on them, which is no small feat in the volatile retail industry.”
— Eric van der Valk
What’s next
Ollie's Bargain Outlet has set a goal of opening 75 additional stores in 2026, continuing its rapid expansion strategy.
The takeaway
Ollie's Bargain Outlet's success challenges the notion that brick-and-mortar retail is dying, demonstrating that with the right customer-centric strategy and adaptability, physical stores can thrive. The company's ability to capitalize on market opportunities, such as acquiring former Big Lots locations, has fueled its impressive growth trajectory, raising questions about the sustainability of such rapid expansion.
