Bend's Savory Spice Shop Rebrands as Top Hat Spice Shop

The long-running specialty store will maintain its product quality and staff while embracing a more locally focused identity.

Apr. 16, 2026 at 9:40am

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A high-end studio still life photograph featuring an elegant arrangement of premium spice jars, whole spices, and cooking utensils on a clean, monochromatic background, conceptually representing the quality, craftsmanship, and community connection of the specialty spice trade.The rebranding of Bend's Savory Spice Shop to Top Hat Spice Shop celebrates the store's commitment to premium ingredients and personalized local service.Hood River Today

After 15 years of operating the Bend Savory Spice franchise, owner Matt Perry is rebranding the store as Top Hat Spice Shop in May. While the spices, suppliers, and staff will remain largely unchanged, the rebrand will allow Perry to create more of his own spice blends, launch a new website, and build a stronger local Oregon brand identity.

Why it matters

The rebrand reflects the growing trend of specialty retailers embracing more localized branding and product offerings to build stronger connections with their communities. As larger chains and online retailers continue to dominate the market, independent stores like Top Hat Spice Shop are finding ways to differentiate themselves by tapping into local pride and a personalized shopping experience.

The details

The Top Hat Spice Shop name is a nod to owner Matt Perry's recognizable custom hat that he has worn in the store for years, becoming a signature part of the shop's identity. The new branding will also introduce a website, tophatspice.com, that will allow customers to order online for shipping or local pickup. Many of the store's signature spice blends will receive new Oregon-inspired names, such as Old Mill Seasoning, Haystack Rock Seafood Seasoning, and Green Wave Creole Seasoning.

  • The rebrand will be finalized in May 2026.
  • The grand reopening celebration is scheduled for Saturday, May 16, 2026.

The players

Matt Perry

The owner of the Bend Savory Spice franchise for the past 15 years, who is rebranding the store as Top Hat Spice Shop.

Beau Eastes

The marketing director for the Old Mill District, where the Top Hat Spice Shop is located.

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What they’re saying

“We'll still be rooted in Savory Spice and still get all of our spices and blends from them, so the quality won't change. The biggest difference is that we'll now be able to create more of our own blends, have our own website, and build more of a local Oregon brand.”

— Matt Perry, Owner

“Matt has built a loyal following over the years, and this rebrand gives him the flexibility to put more of a local stamp on the shop while keeping everything customers already love. It's the same great store, just with a new name and a more local flavor.”

— Beau Eastes, Old Mill District Marketing Director

What’s next

The grand reopening celebration for Top Hat Spice Shop is scheduled for Saturday, May 16, 2026, featuring samples, product demonstrations, giveaways, and a chance for customers to learn more about the new brand.

The takeaway

This rebrand allows an independent specialty retailer to differentiate itself from larger chains and online competitors by embracing a more localized brand identity and shopping experience, which is a growing trend in the industry.