Reba McEntire Reflects on Challenges of Running Dream Restaurant

Country star opens up about the realities of operating her Atoka, Oklahoma eatery Reba's Place.

Apr. 11, 2026 at 1:51pm

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An extreme close-up photograph of a highly reflective, glossy metal restaurant tabletop, capturing the luxurious textures and dramatic lighting of an upscale dining establishment.Reba McEntire's candid remarks about the hard work behind running her dream restaurant Reba's Place offer a rare glimpse into the realities of the competitive food service industry.Atoka Today

Country music icon Reba McEntire has been candid about the struggles behind launching and running her own restaurant, Reba's Place, which she opened in her hometown of Atoka, Oklahoma in 2022. During a special one-night performance at the eatery, McEntire acknowledged the hard work, dedication, and passion required to make her dream business a success.

Why it matters

McEntire's openness about the challenges of operating a restaurant provides a rare glimpse into the realities that even successful celebrities face when venturing into the competitive food service industry. Her comments resonate with small business owners and aspiring entrepreneurs who may be inspired by her story.

The details

In her remarks, McEntire emphasized that running a restaurant 'takes a lot of hard work and a lot of heart, a lot of want to.' The country star's return to her hometown to perform at Reba's Place underscores her personal investment in the business and desire to connect with the local community that has supported her throughout her legendary music career.

  • Reba's Place opened in Atoka, Oklahoma in 2022.
  • McEntire held a special one-night performance at the restaurant on April 11, 2026.

The players

Reba McEntire

A country music icon who has launched her own restaurant, Reba's Place, in her hometown of Atoka, Oklahoma.

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What they’re saying

“It takes a lot of hard work and a lot of heart, a lot of want to.”

— Reba McEntire

The takeaway

McEntire's candid remarks about the challenges of running a restaurant, even for a seasoned celebrity, underscore the dedication and passion required to turn entrepreneurial dreams into reality. Her story provides inspiration for small business owners and aspiring restaurateurs who may be facing their own obstacles.