Tim Lamb Group Brokers Sale of Firelands Toyota and Volkswagen Dealerships in Wooster, Ohio

Diehl Automotive Group acquires the two dealerships, expanding its Ohio footprint to 24 locations.

Apr. 13, 2026 at 11:19pm

An extreme close-up photograph of the pebbled leather interior of a new Toyota Camry, capturing the rich textures and premium materials in dramatic lighting that creates a sense of luxury and craftsmanship.The acquisition of two well-established Wooster dealerships expands Diehl Automotive's regional footprint and brand partnerships.Columbus Today

Tim Lamb, President and Director of the Northeast Region of the Tim Lamb Group, has facilitated the sale of Firelands Toyota and Firelands Volkswagen dealerships in Wooster, Ohio to Diehl Automotive Group. The transaction includes the two dealerships as well as an off-site collision center. Diehl Automotive Group, a growing automotive group with 24 dealerships and 11 collision centers across Ohio and Pennsylvania, will now operate the stores as Diehl Toyota of Wooster and Diehl Volkswagen of Wooster.

Why it matters

This acquisition allows Diehl Automotive Group to expand its presence in the Ohio market, adding two well-established franchises to its portfolio. The Tim Lamb Group, a leading auto dealership sales and acquisitions firm, continues to play a key role in guiding successful transactions for both buyers and sellers across the region.

The details

The transaction closed on March 31, 2026, and brings Diehl Automotive Group's total to 24 dealerships and 11 collision centers throughout Ohio and Pennsylvania. The dealerships will now operate as Diehl Toyota of Wooster and Diehl Volkswagen of Wooster, located on West Old Lincoln Way in Wooster, Ohio. These additions represent the sixth and seventh dealerships Diehl Automotive owns in Ohio, as well as the group's second Volkswagen and the third Toyota franchise.

  • The transaction closed on Tuesday, March 31, 2026.

The players

Tim Lamb

President and Director of the Northeast Region of the Tim Lamb Group, the largest auto dealership sales and acquisitions firm in North America.

Diehl Automotive Group

A growing automotive group with 24 dealerships and 11 collision centers across Ohio and Pennsylvania, representing a wide range of brands including Subaru, Honda, Hyundai, Mitsubishi, KIA, Toyota, Volkswagen, Chrysler Dodge Jeep Ram, Cadillac, Chevrolet, and Ford.

Firelands Automotive Group

The previous owner of Firelands Toyota and Firelands Volkswagen dealerships in Wooster, Ohio.

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What they’re saying

“The Wooster market represents a strong opportunity for continued growth, and this transaction reflects the alignment of a great seller and a proven operator in Diehl Automotive Group.”

— Tim Lamb, President of Tim Lamb Group

“Adding Toyota and Volkswagen in the Wooster market represents a meaningful expansion of our Ohio platform. With close proximity to our existing operations, these stores enhance our regional scale and further strengthen our partnerships with both brands.”

— Matt Diehl, Vice President of Diehl Automotive Group

“Tim Lamb and the Tim Lamb Group did an excellent job facilitating this transaction. The process was straightforward, transparent, and delivered exactly as presented.”

— Matt Diehl, Vice President of Diehl Automotive Group

The takeaway

This acquisition demonstrates the continued growth and expansion of the Diehl Automotive Group in the Ohio market, solidifying its position as a major player in the regional automotive industry. The Tim Lamb Group's expertise in facilitating successful dealership transactions has once again proven invaluable for both buyers and sellers.