Sabrina Carpenter stars in Super Bowl ad for Cincinnati-born Pringles

The pop star's cheeky commercial for the iconic chip brand has already racked up millions of views.

Published on Feb. 4, 2026

Got story updates? Submit your updates here. ›

A new Super Bowl commercial featuring Grammy-winning pop star Sabrina Carpenter has gone viral for the Cincinnati-born Pringles brand. In the ad, Carpenter is exhausted by her current dating options and decides to build a "man" out of Pringles chips, going on dates with her "Pringle Leo" before disaster strikes.

Why it matters

Pringles, which was developed by Cincinnati-based Procter & Gamble in the 1950s and 60s, is leveraging the star power of Sabrina Carpenter to drive buzz and views for its Super Bowl ad. The commercial has already amassed nearly 12 million views on Instagram, showcasing the brand's ability to capture attention during the high-profile Big Game.

The details

In the Pringles commercial, Carpenter is seen frustrated with her dating life before deciding to build a companion out of the iconic stackable chips. She then goes on a series of dates with her "Pringle Leo" creation, only for things to take a comedic turn when the chip-man falls apart. The commercial was released on February 3, just days before Super Bowl 60.

  • Pringles teased the Sabrina Carpenter partnership in mid-January 2026.
  • The official Pringles Super Bowl commercial was released on February 3, 2026.
  • As of February 4, 2026, the commercial had nearly 12 million views on Instagram.

The players

Sabrina Carpenter

A Grammy-winning pop star who is the featured celebrity in Pringles' new Super Bowl commercial.

Pringles

A Cincinnati-born chip brand that was developed by Procter & Gamble in the 1950s and 60s, and is now leveraging Sabrina Carpenter's star power for its Super Bowl ad.

Procter & Gamble

The Cincinnati-based consumer goods company that originally developed the Pringles brand in the 1950s and 60s.

Got photos? Submit your photos here. ›

The takeaway

Pringles' decision to partner with Sabrina Carpenter for its Super Bowl ad demonstrates the brand's ability to leverage celebrity power and generate significant social media buzz around its iconic products. The commercial's viral success highlights the continued importance of high-profile advertising during the Big Game.