Freshpet Investigated for Potential Securities Violations

Lowey Dannenberg law firm probing claims about 'human grade' dog food marketing.

Apr. 17, 2026 at 7:53pm

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A photorealistic studio still life of stacked dog food cans in muted earth tones, arranged elegantly on a clean, monochromatic background, conceptually representing the abstract corporate strategy and regulatory issues around Freshpet's marketing.A high-end studio still life of Freshpet's premium dog food cans raises questions about the company's transparency around its marketing claims.White Plains Today

Lowey Dannenberg, P.C., a complex litigation law firm, is investigating Freshpet Inc. (NASDAQ: FRPT) for potential violations of federal securities laws. The investigation concerns whether the company and its executives provided investors with accurate and complete information about the company, particularly related to claims that its dog food is 'human grade' that were recently challenged by the BBB National Programs' National Advertising Division.

Why it matters

Freshpet is a major player in the premium pet food market, and any issues with its marketing claims or regulatory compliance could impact investor confidence and the company's financial performance. Securities law violations can lead to significant legal and financial consequences for public companies.

The details

On March 16, 2026, BBB National Programs issued a press release announcing that its National Advertising Division found certain Freshpet dog food claims supported, but recommended that claims the food is 'human grade' be discontinued. Freshpet stated it will comply with the NAD's recommendation. Lowey Dannenberg is investigating whether Freshpet provided investors with accurate and complete information about these marketing claims and any potential regulatory issues.

  • On March 16, 2026, BBB National Programs issued a press release about its NAD findings on Freshpet's marketing claims.
  • Lowey Dannenberg launched its investigation into Freshpet in April 2026.

The players

Freshpet Inc.

A publicly traded premium pet food company that markets its products as 'human grade'.

Lowey Dannenberg, P.C.

A national law firm representing institutional and individual investors in cases involving corporate fraud and securities violations.

BBB National Programs

An independent non-profit organization that oversees the National Advertising Division, which reviewed and challenged Freshpet's 'human grade' marketing claims.

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What’s next

Lowey Dannenberg is encouraging investors who suffered losses of more than $50,000 in Freshpet securities to contact the firm to learn more about participating in the investigation.

The takeaway

This case highlights the importance of public companies providing accurate and transparent information to investors, especially regarding marketing claims and regulatory compliance. Freshpet's response to the NAD's findings will be closely watched, as any securities law violations could lead to significant legal and financial consequences.