Bad Bunny's Super Bowl Halftime Show Wows Millions

The Puerto Rican superstar's performance featured an immersive set design that paid homage to his Caribbean roots.

Published on Feb. 13, 2026

Got story updates? Submit your updates here. ›

Bad Bunny's halftime show performance at Super Bowl LX was the main event for nearly 135 million viewers. The multihyphenate star partnered with Yellow Studio to create an immersive set design that drew inspiration from his native Puerto Rico, including warm surfaces, natural materiality, and authentic Latin American landscapes. The backdrop also featured elements like electrical poles alluding to the island's frequent blackouts, as well as a nod to the Brooklyn institution Caribbean Social Club.

Why it matters

Bad Bunny's halftime show was a historic moment, marking the first time a Latin artist has headlined the prestigious Super Bowl halftime slot. The performance showcased Puerto Rican culture and heritage on the global stage, helping to increase representation and visibility for the Latinx community.

The details

Yellow Studio director Julio Himede collaborated closely with Bad Bunny to translate the vibrant sights and sounds of Puerto Rico into the halftime show's set design. The team drew inspiration from the island's warm surfaces, natural materials, and lush landscapes, incorporating elements like high grass, sugar cane, and plantains. The set also featured electrical poles as a nod to Puerto Rico's frequent power outages, and even included a recreation of the Brooklyn Caribbean Social Club.

  • Bad Bunny's halftime show performance took place during Super Bowl LX on February 13, 2026.

The players

Bad Bunny

A Puerto Rican singer, rapper, and songwriter who has become a global superstar, winning the Grammy Award for Album of the Year earlier in 2026.

Yellow Studio

The design firm that partnered with Bad Bunny to create the immersive set for his Super Bowl halftime show performance.

Julio Himede

The director of Yellow Studio who collaborated closely with Bad Bunny on the halftime show set design.

Got photos? Submit your photos here. ›

What they’re saying

“We wanted to translate the warm surfaces, natural materiality, and authentic Latin American landscapes of Puerto Rico into the backdrop of unprecedented storytelling.”

— Julio Himede, Director, Yellow Studio (Surface)

The takeaway

Bad Bunny's history-making halftime show performance at Super Bowl LX was a landmark moment for representation and visibility of the Latinx community on the global stage. The immersive set design, which drew heavily from the artist's Puerto Rican roots, showcased the vibrant culture and heritage of the island in a way that captivated millions of viewers.