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MTA to Blast 75-Decibel Ads in Subways, Drawing Backlash

Critics compare the move to dystopian novel 'Fahrenheit 451' as MTA defends new audio ad pilot

Unilever CEO Declares Traditional Advertising 'Dead': A Marketing Misstep?

Unilever's shift to a 'social-first demand model' raises questions about the future of mass-reach advertising.

Survey Shows 88% Of Americans Expect To Get Interest-Based Ads; Record 85% Now Recognize AdChoices Icon

Large Majorities Say AdChoices Icon Is Useful and Easy to Understand, While Two-Thirds Say They Have Clicked the AdChoices Icon in Past

WABCRadio.com Offers Premium Homepage Takeover Ads

High-impact visibility and instant credibility for brands on New York's top radio station website.

77WABC to Broadcast Live from NYC's St. Patrick's Day Parade

Advertisers can align with passionate audience through high-impact signage and on-air messaging.

Kroger Selects McCann as New Creative Agency, Ending DDB Partnership

The supermarket giant seeks a fresh marketing approach to drive brand growth and customer engagement.

Omnicom Outperforms JC Decaux in Analyst Ratings

Omnicom Group's higher potential upside leads analysts to favor it over JC Decaux

E-Commerce & Digital Marketing Association Welcomes Aleksei Sovetkin as Senior Member

Rigorous Evaluation Recognizes Sovetkin's Achievements in Advertising and Marketing

E-Commerce & Digital Marketing Association Welcomes Aleksei Sovetkin as Senior Member

Rigorous Evaluation Recognizes Sovetkin's Outstanding Achievements in Advertising and Marketing

ABCS Insights and Neptune Retail Solutions Expand Outcome-Based Measurement for Digital Out-of-Home Ads in Canada

New collaboration enables brands to quantify incremental sales lift and return on ad spend from DOOH campaigns.

Nexstar's 'The Hill' Expands to New York

Move aims to build more advertising partnerships

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