RethinkFirst Appoints Rob Kennedy as Senior Vice President of Enterprise Sales

Kennedy brings over 25 years of experience building and scaling SaaS sales organizations to drive growth for RethinkFirst's behavioral health and neurodiversity solutions.

Apr. 16, 2026 at 4:22pm

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A minimalist studio still life photograph featuring a stack of business documents, a laptop, and a pen arranged on a clean, monochromatic background, conceptually representing the strategic focus and operational rigor behind RethinkFirst's enterprise sales efforts.RethinkFirst's appointment of a seasoned sales leader signals the company's focus on scaling its enterprise solutions through disciplined, customer-centric execution.NYC Today

RethinkFirst, a leading technology and solutions provider in behavioral health and neurodiversity, has announced that Rob Kennedy has joined the company as senior vice president of Enterprise Sales. Kennedy will lead go-to-market strategy and execution for RethinkFirst's RethinkCare and RethinkEd businesses, strengthening alignment between these organizations, driving enterprise growth, and building a high-performing sales organization.

Why it matters

RethinkFirst provides cloud-based treatment tools, training, and clinical support to employers, educators, and behavioral health professionals. Kennedy's appointment comes at a pivotal moment for the company as it looks to scale its solutions to meet the growing demand for behavioral health and neurodiversity services.

The details

Rob Kennedy brings over 25 years of experience building and scaling SaaS sales organizations and driving growth through disciplined, customer-centric execution. He has held CRO and senior sales leadership roles at Benefitfocus and UKG, where he led customer-first transformations, strengthened retention, and built high-performing teams known for operational rigor and world-class engagement. Kennedy has also played key leadership roles in mergers and acquisitions, transformations, and strategic go-to-market initiatives that have led to improved growth, profitability, customer satisfaction, and employee development.

  • RethinkFirst announced Kennedy's appointment on April 16, 2026.

The players

RethinkFirst

A global health technology company providing cloud-based treatment tools, training, and clinical support to employers, educators and behavioral health professionals.

Rob Kennedy

An experienced senior sales leader who has joined RethinkFirst as senior vice president of Enterprise Sales.

Dinesh Senanayake

The CEO of RethinkFirst.

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What they’re saying

“Rob is joining RethinkFirst at a pivotal moment in our growth. His deep experience with large, complex enterprise customers, combined with his ability to translate their needs into strategy and execute on it to deliver results is exactly what we need as we scale. Rob brings a disciplined approach to building high‑performing teams and a genuine commitment to understanding and empowering the organizations we serve. We're thrilled to welcome him to the Rethink team.”

— Dinesh Senanayake, CEO, RethinkFirst

“The need for scalable behavioral health, neurodiversity and education solutions has never been greater. RethinkFirst has a powerful mission and a strong foundation. I look forward to partnering with our customers and listening closely to their challenges so we can continue delivering the solutions that make a meaningful difference for the people and communities they support.”

— Rob Kennedy, Senior Vice President of Enterprise Sales, RethinkFirst

The takeaway

RethinkFirst's appointment of Rob Kennedy as senior vice president of Enterprise Sales underscores the company's commitment to scaling its behavioral health and neurodiversity solutions to meet the growing demand from employers, educators, and healthcare providers. Kennedy's extensive experience in building high-performing sales teams and driving customer-centric growth will be crucial as RethinkFirst looks to expand its reach and impact.