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Brightside Organics Introduces 'Fiberize Everything' Slogan
A new approach to making fiber a consistent, everyday part of meals without changing diet or routine
Apr. 15, 2026 at 5:37pm
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Brightside Organics' new 'Fiberize Everything' approach aims to make it simple to add fiber to everyday meals and snacks.NYC TodayBrightside Organics has introduced a new positioning called 'Fiberize Everything' for its Natura Fiber blend, which aims to make it easier to incorporate fiber into everyday meals and eating habits. The plant-based, certified organic blend can be added directly to foods during preparation or at the point of consumption, rather than mixed into beverages or taken separately. This approach is intended to support more consistent fiber intake by aligning with existing eating habits.
Why it matters
The new 'Fiberize Everything' positioning reflects a broader shift in wellness culture, moving away from rigid routines toward small, repeatable habits that fit real life. By making fiber an easy addition to existing meals rather than a separate step, Brightside Organics hopes to help people increase their fiber intake without having to significantly change their diets or daily routines.
The details
Natura Fiber is a blend made with flaxseed, psyllium husk, dandelion root, burdock root, and fenugreek. It is intended to be added directly to food during preparation or at the point of consumption, rather than mixed into beverages or taken separately. The format is positioned for use across a variety of foods and eating occasions, including home-prepared meals and ready-to-eat foods. Applications may include salads, pasta, pizza, yogurt, and even take-out.
- Brightside Organics introduced the 'Fiberize Everything' slogan and Natura Fiber blend in April 2026.
The players
Brightside Organics
A health food company that has introduced the 'Fiberize Everything' positioning and Natura Fiber blend to make it easier to incorporate fiber into everyday meals.
Selina Rose, RHN, FDN-P
A registered holistic nutritionist and functional diagnostic nutrition practitioner who commented on the importance of consistent fiber intake and how approaches that align with existing eating habits may support more regular intake.
What they’re saying
“There is broad awareness of the importance of fiber, but consistency remains a challenge. Approaches that align with existing eating habits may support more regular intake.”
— Selina Rose, Registered Holistic Nutritionist, Functional Diagnostic Nutrition Practitioner
What’s next
Brightside Organics plans to continue promoting the 'Fiberize Everything' approach and expanding the availability of its Natura Fiber blend through its online shop, Amazon, and health food retailers.
The takeaway
By making fiber an easy addition to existing meals rather than a separate step, Brightside Organics is aiming to help people increase their fiber intake without having to significantly change their diets or daily routines. This reflects a broader shift in wellness culture towards more sustainable, habit-based approaches to health and nutrition.
