Lucra Partners with Great Linqx to Gamify Golf Entertainment and Community Living

New platform will power real-money tournaments, challenges, and rewards within Great Linqx's mixed-use sports complexes.

Apr. 14, 2026 at 3:09pm

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A clean, modern, isometric 3D digital illustration featuring a miniature, stylized sports and entertainment complex with various activity areas and amenities, representing the partnership between Lucra and Great Linqx to gamify the future of community-focused leisure experiences.Lucra's competition platform will power real-money tournaments, challenges, and rewards within Great Linqx's immersive sports and entertainment destinations, creating a new level of community engagement and loyalty.NYC Today

Lucra, a leading social competition platform, has announced a partnership with Great Linqx, a golf entertainment and mixed-use development company. Through Lucra's white-label mobile SDK, Great Linqx will integrate real-money and free-to-play tournaments, peer-to-peer challenges, and rewards-based competitions directly into a dedicated Great Linqx mobile app launching in 2027 alongside the company's first location.

Why it matters

Great Linqx is pioneering a new category that combines immersive sports and entertainment venues with mixed-use real estate development, creating living, dining, and community infrastructure around the athletic experience. By embedding Lucra's competition platform, Great Linqx aims to deepen community engagement, drive repeat visits, and increase spend per session across every revenue stream in its venues.

The details

Great Linqx is targeting mid-sized markets between 150,000 and 700,000 people, with a focus on areas with strong population growth, university anchors, and consistent event-driven traffic. The first location will be in a market with a passionate sports culture and virtually no competition in this category, serving as the initial proving ground. A 15-location, five-year national rollout is planned from there. Through the Lucra integration, guests can enter cash-enabled tournaments and skill-based challenges directly from their phones, track standings on live leaderboards, and convert winnings to credits for bay time, food and beverage, simulator play, and more.

  • Great Linqx will launch its first location in 2027.
  • Lucra's competition platform will be integrated into the Great Linqx mobile app at launch.

The players

Lucra

The leading social competition platform that will power real-money and free-to-play tournaments, peer-to-peer challenges, and rewards-based competitions within the Great Linqx mobile app.

Great Linqx

A golf entertainment and mixed-use development company building destination sports experiences in underserved American markets, pairing immersive sports and entertainment venues with mixed-use real estate development.

Dylan Robbins

CEO of Lucra.

Mike Kuntz

CEO of Great Linqx.

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What they’re saying

“Great Linqx is building something we have not seen before in this space. This is not just a golf venue. It is a community destination with sports entertainment at its core, and it is going into markets that have been waiting for exactly this kind of experience. When you layer real-money competition and a loyalty engine on top of that from day one, every visit becomes more meaningful. Guests are not just hitting balls or playing simulators. They are competing for something, and that changes everything about how they engage with the venue and with each other.”

— Dylan Robbins, CEO of Lucra

“Most operators think about technology after they have figured out everything else. We made the decision to build competition and loyalty into Great Linqx before we broke ground on our first location, because we believe it is fundamental to what makes this concept work. People come for the experience, but they come back because something is at stake. Lucra gives us the infrastructure to deliver that from day one, at every location we open.”

— Mike Kuntz, CEO of Great Linqx

What’s next

As Great Linqx expands across mid-size markets nationwide, Lucra's competition infrastructure will scale with it, giving every new location a built-in engagement and loyalty engine from opening day.

The takeaway

This partnership represents a shift in how competitive play is integrated into location-based entertainment, moving from an add-on feature to a foundational element that can drive deeper community engagement, repeat visits, and increased revenue across Great Linqx's mixed-use sports and entertainment destinations.