BLLA Announces 'The Third Space Renaissance' as the Theme for the 2026 Boutique Hotel Investment Conference

The annual gathering will explore the rise of third spaces as the defining frontier of hospitality investment.

Apr. 14, 2026 at 3:34pm

Got story updates? Submit your updates here. ›

A high-end, photorealistic studio still-life photograph featuring a collection of premium, polished objects arranged elegantly on a clean, monochromatic background, conceptually representing the abstract ideas of hospitality investment, third spaces, and the convergence of culture and community.As the hospitality industry embraces the 'third space renaissance,' leading investors and operators are redefining what culture, community, and experience mean for the future of the guest experience.NYC Today

The Boutique & Luxury Lodging Association (BLLA) has announced the theme for its highly anticipated annual investment gathering: The Third Space Renaissance. The Boutique Hotel Investment Conference, presented in partnership with Convene Hospitality Group and Blank Rome LLP, will take place on June 3, 2026, in New York City and explore how culture, community, and experience are reshaping the future of hospitality.

Why it matters

The 'third space' concept - environments that are neither home nor work, but a community-driven space for gathering, culture, and experience - has emerged as a key focus for the most sophisticated hospitality operators and investors. This year's BLLA conference will examine how this shift is redefining capital strategy, asset positioning, and the guest experience across the industry.

The details

The conference will feature panel discussions, keynote conversations, and curated networking, covering topics like the convergence of fashion and hospitality, the rise of luxury branded residences, the blurring of work and leisure spaces, and the growing importance of cultural programming as an investment strategy. Speakers will include leaders from Printemps, Convene Hospitality, Park Avenue Artists, Othership, and more.

  • The Boutique Hotel Investment Conference will take place on June 3, 2026.
  • The conference's theme, 'The Third Space Renaissance,' reflects a broader cultural and capital shift that BLLA has tracked for nearly a decade.

The players

Frances Kiradjian

Founder & CEO of BLLA.

Ariela Kiradjian

Partner & COO of BLLA.

Convene Hospitality Group

A presenting sponsor of the event, underscoring the growing convergence of hospitality, real estate, and the broader lifestyle economy.

Blank Rome LLP

A presenting sponsor of the event, underscoring the growing convergence of hospitality, real estate, and the broader lifestyle economy.

Got photos? Submit your photos here. ›

What they’re saying

“Culture is the new amenity. The operators and investors who understand that are the ones defining this next cycle.”

— Frances Kiradjian, Founder & CEO of BLLA

“The hospitality industry moves in waves. We saw it in 2009. We saw it again in 2018. What we are witnessing now in 2026 is the beginning of the next renaissance, and third spaces are at the center of it.”

— Ariela Kiradjian, Partner & COO of BLLA

What’s next

The Boutique Hotel Investment Conference will take place on June 3, 2026, at Convene 237 Park Avenue in New York City, with an evening program at NeueHouse Madison Square.

The takeaway

The BLLA conference's focus on the 'third space renaissance' reflects a broader shift in the hospitality industry, where culture, community, and experience-driven environments are becoming the new frontier for investment and innovation. This conference will bring together the leading voices shaping this evolution and explore what it means for the future of the guest experience.