AG1 Launches at Target, Expanding Access to Science-Backed Health Rituals

The company brings its simple, science-backed supplements to all Target stores nationwide.

Apr. 14, 2026 at 6:09pm

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A minimalist, neon outline illustration depicting a person taking a daily health supplement, the shape and electricity of the glowing lines conveying the active, energetic nature of the product.AG1's expansion to Target brings its science-backed daily health rituals to a wider audience, empowering more people to prioritize their wellbeing.NYC Today

AG1, a leading global health company, announced the launch of its AG1 and AGZ products in all Target stores and on Target.com. This partnership will bring AG1's science-backed daily health rituals to millions of new customers, including the first retail availability of AGZ, a nighttime drink formulated to support winding down and restful sleep.

Why it matters

The expansion to Target reflects AG1's commitment to increasing access to its high-quality, clinically-studied supplements. As a pioneer in the daily nutrition category, AG1 aims to empower more people to take ownership of their health through simple, effective rituals.

The details

AG1 will debut with custom endcaps at the entrance of Target's supplement aisles, featuring AG1 and AGZ side-by-side. To support in-store discovery, AG1 is introducing 7-count and 14-count packs of both products, as well as an AG1 Start Here Kit with seven servings, a shaker bottle, and a habit-tracker. Both AG1 and AGZ are formulated with clinically studied key ingredients and maintain NSF Certified for Sport ® certification.

  • AG1 successfully expanded into brick-and-mortar retail last year, joining partners like Costco and The Vitamin Shoppe.
  • AG1 was founded in 2010 and has operations spanning North America, Europe, and Asia Pacific.

The players

AG1

A leading global health company on a mission to empower people to take ownership of their health through simple, science-backed daily rituals.

Kat Cole

Chief Executive Officer of AG1.

Target

A major retail chain that will now carry AG1 and AGZ products in all of its stores nationwide.

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What they’re saying

“For over 15 years, we've focused on empowering people to take ownership of their health through simple, science-backed daily rituals that support whole-body health from morning to night.”

— Kat Cole, Chief Executive Officer of AG1

The takeaway

AG1's expansion to Target demonstrates the growing consumer demand for accessible, science-backed health products that can be easily integrated into daily routines. This partnership will bring AG1's high-quality supplements to a wider audience, empowering more people to prioritize their overall wellbeing.