Unleashed Brands Taps Goodway Group for Digital Media Transformation

Partnership aims to connect digital investment to franchise-level performance across Unleashed Brands' portfolio of youth enrichment concepts.

Apr. 13, 2026 at 3:00pm

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A high-end, photorealistic studio still-life photograph featuring a collection of premium, polished geometric objects arranged elegantly on a clean, monochromatic background. The scene conveys a sense of precision, sophistication, and transformation through the use of dramatic lighting and shadows, symbolizing the abstract concepts of corporate strategy, finance, and digital-to-physical measurement.A conceptual still life representing the partnership between Unleashed Brands and Goodway Group to modernize digital media investment and drive physical outcomes across franchise locations.NYC Today

Unleashed Brands, a leading youth enrichment platform, has selected Goodway Group as its strategic digital media partner to evolve its digital media strategy with a focus on connected commerce and in-location performance. The partnership will initially launch with Unleashed Brands' largest brand, Urban Air Adventure Park, where Goodway Group will activate and optimize a connected commerce framework to link national and local media investment to activity inside physical locations.

Why it matters

As franchise brands face increasing pressure to prove the impact of digital investment on same-store sales, this partnership reflects a broader industry shift toward accountability and outcome-based media models. Goodway Group's expertise in multi-location and franchise marketing, as well as its ability to manage complexity across hundreds of physical locations, made it the ideal partner to help Unleashed Brands deliver same-store sales growth and build a foundation for long-term operational flexibility.

The details

The partnership will provide Unleashed Brands with greater clarity, speed, and accountability across markets through advanced technology and services supporting media execution, performance creative, workflow efficiency, measurement solutions, and real-time franchise-level reporting dashboards. In addition to Urban Air Adventure Park, Goodway Group is also supporting Unleashed Brands' other portfolio brands, Sylvan Learning and The Little Gym, with upper-funnel awareness campaigns as part of the organization's broader media transformation.

  • The partnership was announced on April 13, 2026.

The players

Unleashed Brands

A leading youth enrichment platform generating more than $1 billion in annual systemwide revenue and serving over 20 million families each year. Its portfolio includes brands such as Urban Air Adventure Park, The Little Gym, and Sylvan Learning.

Goodway Group

An independent growth partner for retail, commerce, and CPG brands, connecting digital to store to drive incremental revenue. The firm supports over 200 brands across activation, analytics, and consulting, helping organizations modernize how they plan, execute, and measure media tied to physical outcomes.

Pat O'Toole

Chief Marketing Officer of Unleashed Brands.

Paul Frampton-Calero

CEO of Goodway Group.

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What they’re saying

“We're excited to partner with Unleashed Brands as they modernize how digital media drives real-world activity inside their physical locations. This partnership reflects our connected commerce approach, linking digital engagement to physical outcomes while providing the infrastructure, measurement, and execution needed to support complex, multi-location operations. Our role is to help Unleashed Brands deliver same-store sales growth while building a foundation for long-term operational flexibility.”

— Paul Frampton-Calero, CEO of Goodway Group

“As we continue to scale our portfolio of youth enrichment brands, connecting digital investment to what happens inside our locations is critical. Goodway Group's understanding of franchise dynamics and digital-to-physical measurement made them the right partner to help us evolve how we drive growth and support our brands and franchisees.”

— Pat O'Toole, CMO of Unleashed Brands

What’s next

Goodway Group will enable this transformation through advanced technology and services supporting media execution, performance creative, workflow efficiency, measurement solutions, and real-time franchise-level reporting dashboards, providing Unleashed Brands with greater clarity, speed, and accountability across markets — while supporting its mission to help children learn, play, and grow across every stage of childhood.

The takeaway

This partnership between Unleashed Brands and Goodway Group reflects the growing importance for franchise-based businesses to demonstrate the impact of digital media investments on in-store performance and same-store sales. By leveraging Goodway's expertise in connected commerce and multi-location marketing, Unleashed Brands aims to drive greater accountability and flexibility in its digital strategy across its portfolio of youth enrichment brands.