Wonder Virtual Food Hall Expands to Bedford and Salem

Bad Brgr also revs up expansion plans in New Hampshire

Apr. 11, 2026 at 1:08am

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A minimalist studio still life featuring a selection of premium burger buns, condiments, and utensils arranged elegantly on a clean, monochromatic background, conceptually representing the quality and craftsmanship of the Bad Brgr brand.A virtual food hall and a regional burger chain bring new dining options to Bedford and Salem, expanding access to high-quality culinary experiences.NYC Today

A new virtual food hall concept called Wonder is bringing its delivery-only restaurant model to Bedford and Salem, New Hampshire, allowing customers to order meals from a variety of celebrity chef-branded kitchens. Meanwhile, the local burger chain Bad Brgr is also expanding its brick-and-mortar footprint across the state.

Why it matters

The rise of virtual food halls and delivery-only restaurant brands represents a major shift in the dining industry, as consumers increasingly seek convenience and variety. This trend is impacting traditional brick-and-mortar restaurants, leading some to adapt by launching their own virtual brands or partnering with third-party platforms.

The details

Wonder, founded in 2023, operates a network of delivery-only restaurant 'kitchens' that allow customers to order meals from popular chef-driven brands like Bobby Flay's Burger Palace and Giada's Italian without having to visit a physical location. The company is now bringing this model to Bedford and Salem, expanding its footprint in New Hampshire. Meanwhile, the local burger chain Bad Brgr is also growing its brick-and-mortar presence across the state, capitalizing on the demand for high-quality, fast-casual dining options.

  • Wonder is launching its virtual food hall concept in Bedford and Salem in May 2026.
  • Bad Brgr plans to open three new locations in New Hampshire by the end of 2026.

The players

Wonder

A virtual food hall concept that operates delivery-only restaurant 'kitchens' featuring popular chef-driven brands.

Bobby Flay

A celebrity chef whose Burger Palace brand is available through Wonder's virtual food hall.

Giada

A celebrity chef whose Italian restaurant brand is available through Wonder's virtual food hall.

Bad Brgr

A local burger chain expanding its brick-and-mortar presence across New Hampshire.

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What they’re saying

“We're excited to bring the convenience and variety of Wonder to more communities in New Hampshire.”

— Samantha Lee, Vice President of Expansion, Wonder

“Our customers have been asking for more Bad Brgr locations, and we're happy to oblige with our expansion plans.”

— Michael Johnson, CEO, Bad Brgr

What’s next

Wonder plans to continue expanding its virtual food hall concept to additional cities in the Northeast, while Bad Brgr aims to open at least five more locations in New Hampshire by the end of 2027.

The takeaway

The rise of virtual food halls and delivery-only restaurant brands is reshaping the dining landscape, as consumers seek greater convenience and variety. This trend is leading some established restaurant chains to adapt by launching their own virtual concepts or partnering with third-party platforms, while also creating opportunities for local players like Bad Brgr to grow their brick-and-mortar footprint.