Spider-Man: Brand New Day trailer shatters viewing records

The official trailer for the upcoming Sony Pictures film received a historic 718.6 million views in its first 24 hours.

Mar. 20, 2026 at 1:45am

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The trailer for the upcoming Spider-Man film 'Spider-Man: Brand New Day' has set a new record, becoming the most-watched movie trailer of all time. The trailer was released on Wednesday and received 718.6 million views in its first 24 hours, surpassing the previous record held by the trailer for 'Deadpool & Wolverine'.

Why it matters

The record-breaking viewership for the 'Spider-Man: Brand New Day' trailer highlights the continued popularity and cultural significance of the Spider-Man franchise, which has been a box office juggernaut for Sony Pictures. The trailer's success also demonstrates the power of social media and digital marketing in driving massive engagement around highly anticipated film releases.

The details

The 'Spider-Man: Brand New Day' trailer reached 373 million views within the first eight hours of its launch, surpassing the previous 24-hour record of 365 million views set by the 'Deadpool & Wolverine' trailer. It also surpassed the 24-hour record set by the trailer for the video game 'Grand Theft Auto VI', which had received 475 million views in 2025.

  • The 'Spider-Man: Brand New Day' trailer was released on Wednesday, March 18, 2026.
  • The trailer received 718.6 million views in its first 24 hours.

The players

Tom Holland

The actor who portrays Spider-Man in the Marvel Cinematic Universe.

Zendaya

An actress who co-stars in the Spider-Man films alongside Tom Holland.

Destin Daniel Cretton

The director of 'Spider-Man: Brand New Day'.

Sony Pictures

The production company behind the Spider-Man film franchise.

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What’s next

Spider-Man: Brand New Day is set to swing into movie theaters on July 31, 2026.

The takeaway

The record-breaking success of the 'Spider-Man: Brand New Day' trailer underscores the enduring popularity of the Spider-Man franchise and the power of digital marketing to drive massive engagement around highly anticipated film releases. This achievement highlights the continued cultural significance of the web-slinging superhero and the anticipation for the next chapter in his cinematic journey.