Spider-Man: Brand New Day trailer sets new viewing record

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The trailer for the new Spider-Man movie 'Spider-Man: Brand New Day' has shattered the record for most-watched movie trailer, obtaining 718.6 million views in its first 24 hours. This surpassed the previous record held by the trailer for 'Deadpool & Wolverine' and the trailer for the video game 'Grand Theft Auto VI'.

Why it matters

The record-breaking viewership for the 'Spider-Man: Brand New Day' trailer demonstrates the continued global popularity of the Spider-Man franchise and the high anticipation for this new installment. It also highlights the power of social media and digital platforms in driving massive trailer views and building hype for upcoming films.

The details

The 'Spider-Man: Brand New Day' trailer was launched by Tom Holland at the top of the Empire State Building in New York City on March 18, 2026. It reached 373 million views within the first 8 hours, surpassing the previous 24-hour record of 365 million views held by the 'Deadpool & Wolverine' trailer. The new Spider-Man film finds Peter Parker as an adult living alone after voluntarily erasing himself from the lives of his loved ones, and facing a new powerful threat as he continues his full-time crime-fighting duties.

• The 'Spider-Man: Brand New Day' trailer was launched on March 18, 2026.
• The trailer obtained 718.6 million views in its first 24 hours.

What’s next

Spider-Man: Brand New Day is set to swing into movie theaters on July 31, 2026.