Shohei Ohtani Projected to Earn Record $125M in Endorsements

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Shohei Ohtani is projected to earn $125 million from endorsements and memorabilia in 2026, surpassing Tiger Woods' previous single-year record of $105 million set in 2009 and marking the highest off-field earnings total in the history of professional sports. Combined with his $2 million Los Angeles Dodgers salary, Ohtani's total compensation of $127 million leads MLB's highest-paid players for the third time in four years.

Why it matters

Ohtani's unprecedented endorsement earnings highlight his global superstar status and the immense commercial appeal of his two-way talents as both a dominant pitcher and power hitter. This level of off-field earnings is unparalleled in baseball and underscores the sport's growing popularity and Ohtani's ability to transcend the game.

The details

Ohtani holds approximately 20 brand partnerships including New Balance, JAL, Seiko, Hugo Boss and Kowa. His New Balance relationship resembles a global NBA superstar shoe deal more than anything previously seen in baseball, with the brand dramatically expanding his signature collection in 2026. Back-to-back World Series titles have further fueled his memorabilia business since signing an exclusive deal with Fanatics in 2021.

• Ohtani is projected to earn $125 million in endorsements and memorabilia in 2026.