Tom Brady Trash-Talks Rivals at Fanatics Fest Reveal

NFL legend gives away high-value rookie cards to fans and collectors during livestream event.

Mar. 17, 2026 at 10:08pm

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Tom Brady took some playful jabs at former NFL star Eli Manning and WWE personality Logan Paul as he unveiled the star-studded lineup for Fanatics Fest 2026 during a live card break on Fanatics Collect. Brady gave away over $30,000 worth of rare and valuable rookie cards to fans and collectors watching the livestream, which was viewed by more than 3,000 people.

Why it matters

Fanatics Fest has become one of the premier sports and entertainment fan events, attracting over 125,000 attendees and 500 athletes last year. Brady's involvement as a host and card giveaway participant helps drive excitement and anticipation for the 2026 edition of the festival.

The details

During the livestream, Brady said Manning "loses focus easily" and told him "I am in your head!" He also mocked Logan Paul, questioning how the WWE star and social media influencer even has a rookie card. In addition to the trash-talk, Brady revealed 10 star athletes and celebrities scheduled to appear at Fanatics Fest 2026, including WWE legends John Cena and The Undertaker, MLB stars David Ortiz and Roger Clemens, NHL legend Henrik Lundqvist, NFL star Brett Favre, and NBA legends Paul Pierce and Dennis Rodman.

  • The inaugural Fanatics Games, where Brady defeated Manning, took place last year.
  • The Fanatics Fest 2026 livestream and card giveaway occurred on March 17, 2026.

The players

Tom Brady

A legendary NFL quarterback who is now a host and participant at the annual Fanatics Fest event.

Eli Manning

A former NFL star who lost to Brady in the inaugural Fanatics Games competition.

Logan Paul

A WWE star and social media influencer who has a trading card in the Fanatics Fest lineup.

Fanatics Fest

An annual sports and entertainment fan event organized by Fanatics, a leading provider of licensed sports merchandise.

Fanatics Collect

The online platform where Fanatics hosts live card breaks and other collectibles-focused content.

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What they’re saying

“Eli … I am in your head!”

— Tom Brady

“How do you even have a rookie card … you're not even an athlete!”

— Tom Brady

What’s next

Fanatics Fest 2026 is scheduled for July 16-19 at the Javits Center in New York City.

The takeaway

Tom Brady's involvement in Fanatics Fest, from trash-talking rivals to giving away valuable trading cards, demonstrates the event's growing prominence in the world of sports and entertainment fandom. The annual festival continues to attract top talent and drive excitement among collectors and casual fans alike.