Bad Bunny Sets Global Viewership Record for Most-Watched Apple Music Super Bowl Halftime Show

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Bad Bunny's Apple Music Super Bowl LX Halftime Show performance has shattered global viewership records, drawing 4.157 billion views in 24 hours across broadcast, YouTube, and social platforms. The Roc Nation-produced show has become one of the most dominant global entertainment moments in Super Bowl history, breaking records across streaming, social, and global charts.

Why it matters

Bad Bunny's record-breaking performance highlights the growing global popularity and influence of Latin music and artists. It also demonstrates the power of the Super Bowl halftime show as a platform for driving massive cultural moments and engagement.

The details

Immediately following the Halftime Show, Bad Bunny's listens on Apple Music surged 7x, with several of his songs emerging as the most streamed tracks. On X alone, the Halftime moment generated 2 billion impressions, 209 million video views, and over 6 million Bad Bunny-related posts - a 409% year-over-year increase. After the performance, Bad Bunny occupied nearly a quarter of Apple Music's Daily Top 100 Global chart, with 6 songs in the Top 10 and "DtMF" claiming the #1 global position.

• The Halftime Show performance took place on February 5, 2026 during Super Bowl LX.
• Bad Bunny's press conference on February 5 amassed a record-breaking 68 million views.
• In the hours following his performance, the Apple Music Super Bowl LX Halftime Show Set List playlist became the most-played Set List on Apple Music.
• On February 9, Bad Bunny's album "DeBÍ TiRAR MáS FOToS" landed on album charts in 155 countries, reaching the Top 10 in 128 and claiming the #1 spot in 46 countries.