Apple Unveils Slew of New Products This Week

Announcements set to begin on Monday, March 2 with at least 5 new devices expected

Published on Mar. 2, 2026

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Following the launch of a new AirTag in January, Apple is preparing to unveil its next wave of product updates this week, with a three-day stretch of announcements planned from March 2 to March 4. The tech giant is reportedly planning to launch at least five new products, including a lower-cost MacBook, an iPhone 17e, an iPad Air with an M4 chip, an iPad 12 with an A18 chip and Apple Intelligence support, and new MacBook Air and MacBook Pro models.

Why it matters

Apple's product launches are always highly anticipated events that set the tone for the company's hardware roadmap for the year. This week's announcements will give consumers and the tech industry a glimpse into Apple's latest innovations and priorities, from more affordable laptops to enhanced tablets and smartphones.

The details

Apple CEO Tim Cook has teased that the company will have a "big week ahead," with the announcements set to begin this Monday, March 2. The tech giant has invited selected journalists and content creators to an "Apple Experience" event in New York, London, and Shanghai on Wednesday, March 4, where attendees will likely get hands-on time with the new products.

  • The announcements are set to take place from Monday, March 2 through Wednesday, March 4.
  • Apple has invited selected media to an "Apple Experience" event on Wednesday, March 4 at 9 a.m. Eastern Time.

The players

Tim Cook

Apple's CEO, who teased the company will have a "big week ahead" with the upcoming product announcements.

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What they’re saying

“We will have a big week ahead.”

— Tim Cook, Apple CEO (macrumors.com)

What’s next

MacRumors will be attending the "Apple Experience" event in New York to provide live coverage and hands-on impressions of the new products.

The takeaway

Apple's upcoming product launches this week will be closely watched by tech enthusiasts and the industry as a whole, as the company looks to maintain its leadership position with a range of new and updated devices across its hardware lineup.