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Wix Launches App in ChatGPT, Expanding Website Creation to Leading Conversational AI
The new Wix app allows users to generate Wix Harmony websites directly within ChatGPT conversations.
Mar. 3, 2026 at 3:39am
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Wix.com Ltd., a leading global platform for creating, managing and growing digital presences, has announced a collaboration with OpenAI to launch the Wix app in ChatGPT. The app enables anyone to create a professional-grade Wix Harmony website directly within the ChatGPT interface by simply describing the desired website through text or voice. Existing Wix users can also connect and manage their business seamlessly within ChatGPT.
Why it matters
This integration expands Wix's reach and makes website creation more accessible by allowing users to build sites within a popular conversational AI platform they already use. It aligns with Wix's vision to simplify complex technologies and deliver the best tools for every type of user and business to create online.
The details
The Wix app is built using OpenAI's Apps SDK and powered by Wix's Model Context Protocol (MCP). Once a user starts a ChatGPT prompt with '@Wix', the app will surface, and they can then describe the website they want. A fully functional, production-ready Wix Harmony website is then generated instantly. Users can add relevant business capabilities, analyze performance, and implement changes, all through conversation. Existing Wix users can also connect and manage their business seamlessly within ChatGPT.
- The Wix app in ChatGPT was announced on March 3, 2026.
The players
Wix.com Ltd.
A leading global platform for creating, managing and growing a complete digital presence.
OpenAI
The company behind the popular conversational AI platform, ChatGPT.
Shahar Talmi
The GM of Developer Platform at Wix.
Sanj Bhayro
The Managing Director EMEA Sales at OpenAI.
What they’re saying
“With Wix Harmony we've redefined how people can build online, and now we're extending that experience into ChatGPT. By adding another powerful entry point to Wix Harmony, we're making it even easier for anyone to start, run and grow their online presence in the environments they already use every day.”
— Shahar Talmi, GM of Developer Platform at Wix
“We want to help our customers use AI to solve problems and deliver genuine impact. Wix is a great example of the kind of real-world value apps can bring into ChatGPT, helping users go from an idea to a live online presence all in one place.”
— Sanj Bhayro, Managing Director EMEA Sales at OpenAI
What’s next
The Wix app in ChatGPT is now available for anyone to use, allowing them to create Wix Harmony websites directly within the conversational AI platform.
The takeaway
This integration between Wix and ChatGPT demonstrates how leading technology companies are working to make complex website creation more accessible and streamlined for users by leveraging the power of conversational AI.
