Analyst Suggests Change of Scenery Could Benefit Bills' Struggling WR

Keon Coleman, a 2024 second-round pick, has failed to live up to expectations in Buffalo and could benefit from a fresh start elsewhere.

Published on Feb. 23, 2026

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Keon Coleman, a 2024 second-round draft pick of the Buffalo Bills, has been a disappointment in his first two NFL seasons, catching just 67 passes for 960 yards and 8 touchdowns. Some analysts believe a change of scenery could help the young receiver reach his potential, as he has fallen out of favor with the team's ownership and has faced disciplinary issues. The Bills may look to trade Coleman, with one proposal suggesting a swap with the Jacksonville Jaguars.

Why it matters

The Bills invested a high draft pick in Coleman to help replace star receiver Stefon Diggs, but he has struggled to produce. With the team now entering a new era under coach Joe Brady, they may decide a fresh start elsewhere could benefit both Coleman and the organization.

The details

Coleman was selected 33rd overall in the 2024 NFL Draft, but has not lived up to expectations. In two seasons, he has caught 67 passes for 960 yards and 8 touchdowns. It's gotten so bad that some around the league believe a change of scenery could benefit the young receiver. Bills owner Terry Pegula's comments about the previous coaching staff pushing for Coleman's selection have further fueled speculation about his future in Buffalo. Coleman has also missed four games this season for disciplinary reasons.

  • Coleman was selected 33rd overall in the 2024 NFL Draft.
  • In his second NFL season in 2025, Coleman caught 38 passes for 404 yards and 4 touchdowns.
  • Coleman missed 4 games in the 2025 season for disciplinary reasons.

The players

Keon Coleman

A 2024 second-round draft pick of the Buffalo Bills who has struggled to produce in his first two NFL seasons, catching just 67 passes for 960 yards and 8 touchdowns.

Terry Pegula

The owner of the Buffalo Bills, who has commented that the previous coaching staff pushed for the team to draft Coleman.

Brandon Beane

The general manager of the Buffalo Bills, who Pegula said was not Coleman's "next choice" in the 2024 draft.

Sean McDermott

The former head coach of the Buffalo Bills, whose coaching staff pushed for the team to draft Coleman.

Joe Brady

The new head coach of the Buffalo Bills, who will be leading the team in the first season after Coleman's struggles.

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What they’re saying

“The 2024 second-round draft pick might be able to find success with a new organization, but it's hard to see him reaching his potential if he stays in Buffalo.”

— Aaron Schatz, ESPN analyst (ESPN)

“The Jaguars have Travis Hunter coming back. They signed Jakobi Meyers to an extension. And Parker Washington had a breakout second half of the 2025 season.”

— Aaron Schatz, ESPN analyst (ESPN)

What’s next

The Bills will have to decide whether to trade Coleman or keep him on the roster as they enter the first season under new head coach Joe Brady.

The takeaway

Coleman's struggles in Buffalo have been well-documented, and a change of scenery could be beneficial for both the player and the organization. The Bills will have to weigh their options carefully as they look to build a contending team around quarterback Josh Allen.