Julia Fox Launches Femme-Coded Bronze Protein Bar on Amazon

The actress and model partners with David Protein to bring a decadent, sweet-tasting protein bar to the masses.

Published on Feb. 22, 2026

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Actress and model Julia Fox has teamed up with protein bar brand David Protein to launch the new Bronze Bar, a 20-gram protein bar designed to satisfy sweet cravings. The bars come in four indulgent flavors like Peanut Butter Chocolate Crunch and Double Chocolate Chocolate Crunch. In an interview, Fox admitted she's not usually a fan of protein bars, but said the David Bronze Bars "actually do taste like candy" and are the only brand she'll eat.

Why it matters

The launch of the femme-coded Bronze Bar by David Protein aims to show that protein goals aren't just for men, but for women too. The brand is tapping into the growing demand for protein-packed snacks that also satisfy sweet tooth cravings, catering to a wider consumer base beyond the traditional protein bar market.

The details

The David Bronze Bars contain 20 grams of protein and are currently offered in four flavors: Peanut Butter Chocolate Crunch, Smore's Chocolate Crunch, Cookied Dough's Caramel Chocolate Crunch, and Double Chocolate Chocolate Crunch. A 12-pack of the bars is priced at $39 on Amazon. In an interview with Nylon Magazine, Fox said she's not usually a fan of protein bars because she likes things to "taste good and sweet," but that the David Bronze Bars are the only brand she'll eat because "it's so freaking good."

  • The David Bronze Bars were launched in February 2026.

The players

Julia Fox

An actress and model who has partnered with David Protein to launch the new Bronze Bar protein product.

David Protein

A leading protein bar brand known for its gold-wrapped, chocolate-coated bars that deliver 28 grams of protein for just 150 calories and zero added sugar.

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What they’re saying

“I'm not a big protein bar girl because I like things to taste good and sweet. This is the only protein bar brand I will eat that actually does taste like candy. It's so freaking good.”

— Julia Fox (Nylon Magazine)

The takeaway

The launch of the David Bronze Bar, a decadent protein bar designed with women in mind, signals a shift in the protein snack market towards more indulgent and femme-coded offerings that cater to a wider range of consumer preferences beyond the traditional male-focused protein bar.