Apple Unveils Slew of New Products at March 4 Launch Event

Tech giant announces new iPhones, iPads, Macs, and more at global press briefings

Published on Feb. 22, 2026

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Apple is holding a special multi-city launch event on March 4, where the company is expected to unveil a wide range of new hardware products, including the iPhone 17e, updated iPad and MacBook models, and the powerful new M5 Mac Studio. The event will feature daily product announcements leading up to the in-person press briefings in New York, London, and Shanghai.

Why it matters

Apple's March launch events are always highly anticipated, as the company typically uses this occasion to showcase its latest and greatest tech innovations. This year's event promises to be especially significant, with major updates across the iPhone, iPad, and Mac lineups, signaling Apple's continued push to stay ahead of the competition in the consumer electronics space.

The details

According to reports, Apple plans to roll out new products daily in the lead-up to the March 4 event, including the iPhone 17e with an A19 chip and improved camera, a refreshed base iPad with A18 chip and Apple Intelligence support, the M4-powered iPad Air, and new MacBook and MacBook Air models featuring Apple's latest M5 processors. The company is also expected to unveil the powerful M5 Pro and M5 Max chips in updated 14-inch and 16-inch MacBook Pro laptops, as well as a brand new M5 Ultra-powered Mac Studio desktop.

  • Apple sent press invitations for the March 4 event on February 18, 2026.
  • New product announcements are expected daily from March 2-4, 2026.
  • The in-person press briefings will take place simultaneously in New York, London, and Shanghai on March 4, 2026.

The players

Apple

A multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.

Mark Gurman

A technology journalist who reports on Apple and other tech companies for Bloomberg News.

Chance Miller

The Apple editor at 9to5Mac, who will be covering the March 4 event in New York.

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What they’re saying

“Apple intends to roll out new products daily in the lead-up to March 4. That means we could get hardware launches via press release on Monday March 2, Tuesday March 3, and Wednesday March 4.”

— Mark Gurman, Technology journalist (Bloomberg News)

“Chance Miller will be present at the event in New York, and we'll have full coverage of everything Apple announces in the lead-up.”

— Chance Miller, Apple editor (9to5Mac)

What’s next

Apple is expected to provide more details on the new product launches and availability in the days following the March 4 event.

The takeaway

Apple's March launch event promises to be a significant showcase of the company's latest hardware innovations, spanning the iPhone, iPad, and Mac lineups. The daily product announcements leading up to the in-person briefings suggest Apple is pulling out all the stops to maintain its leadership in the consumer tech space.