Roku Appoints Advertising Veteran Patrick Harris as SVP of Global Media Revenue

Harris will lead the streaming platform's ad-sales efforts as it seeks to expand its advertiser base and drive measurable results.

Published on Feb. 21, 2026

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Roku has appointed Patrick Harris, a veteran of Snap and Meta, as its new Senior Vice President of Global Media Revenue. Harris will oversee the streaming platform's ad-sales operations and help Roku attract a wider range of advertisers, including smaller and regional businesses, by providing tools and strategies to drive 'incremental reach' and 'return on ad spend'.

Why it matters

The appointment of an experienced advertising executive like Harris signals Roku's commitment to solidifying its position in the competitive streaming landscape, where attracting and retaining advertisers is crucial for sustained growth. Roku is increasingly focused on helping advertisers achieve measurable results, and Harris is expected to play a key role in this effort.

The details

Harris, who previously led a global team of 1,400 across 30 countries while at Meta, will report to Charlie Collier, President of Roku Media. He will be based in New York. Collier described Harris as 'a builder' who will be instrumental in expanding both traditional and 'performance' advertising operations – commercials designed to prompt specific consumer actions, such as purchasing a product. Roku is positioning itself as a key player in the advertising sector, leveraging its early adoption of streaming technology and understanding of evolving consumer behaviors.

  • Harris will start in his new role at Roku on March 9, 2026.

The players

Patrick Harris

A veteran of Snap and Meta, Harris will serve as Roku's new Senior Vice President of Global Media Revenue, leading the streaming platform's ad-sales efforts.

Charlie Collier

The President of Roku Media, Collier will oversee Harris in his new role.

Roku

An American streaming platform that is positioning itself as a key player in the advertising sector, leveraging its early adoption of streaming technology and understanding of evolving consumer behaviors.

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What they’re saying

“Patrick is a builder who will be instrumental in expanding both traditional and 'performance' advertising operations – commercials designed to prompt specific consumer actions, such as purchasing a product.”

— Charlie Collier, President of Roku Media (Variety)

What’s next

Roku is expected to continue expanding its advertising capabilities and advertiser base under Harris' leadership, with a goal of attracting 'thousands to tens of thousands' of advertisers.

The takeaway

The appointment of Patrick Harris, an experienced advertising executive, underscores Roku's strategic focus on solidifying its position in the competitive streaming landscape by attracting a wider range of advertisers and providing them with tools and strategies to drive measurable results.