Apple Unveils New Hardware at 'Experience' Event

Anticipated updates include MacBooks, iPads, and potential iPhone and smart home hub releases

Published on Feb. 21, 2026

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Apple has announced a special 'experience' event on March 4, 2026, where the company is expected to unveil a range of new hardware products. Rumors suggest updates to the MacBook lineup, including a more affordable model and new MacBook Pro versions powered by the next generation of Apple silicon. The iPad lineup is also anticipated to receive display, Apple Pencil, and multitasking improvements. Additionally, Apple may introduce the successor to the iPhone 16e, as well as a new smart home hub device.

Why it matters

Apple's product launches are closely watched by the tech industry and consumers alike, as the company's innovations often set the tone for the broader consumer electronics market. These anticipated releases could drive upgrades, fuel Apple's revenue growth, and shape the competitive landscape in key product categories.

The details

The March 4 event is expected to focus on hardware releases, differing from Apple's larger-scale developer conferences. Industry analysts suggest the 'experience' format will provide media representatives with hands-on previews of the new devices, rather than a traditional keynote presentation. Rumors point to updates across Apple's product lineup, including new MacBook models, iPad improvements, a potential iPhone 17e successor, and even a smart home hub device.

  • The event is scheduled for March 4, 2026 at 9:00 a.m. Eastern Time.
  • The iPad updates are expected to align with Apple's typical back-to-school and fall product release cycles.

The players

Apple

A multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.

Mark Gurman

A Bloomberg reporter who covers Apple and other technology companies.

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What they’re saying

“Beyond this, new MacBook Pro models are also anticipated, potentially powered by the next generation of Apple silicon, possibly the M5 family of processors.”

— Mark Gurman, Bloomberg reporter (Bloomberg)

What’s next

Apple has not officially confirmed any of the anticipated announcements, but the convergence of industry expectations and the company's event schedule points towards a significant unveiling of new hardware on March 4th.

The takeaway

Apple's upcoming 'experience' event is expected to showcase a range of new hardware products, including updates to the MacBook, iPad, and iPhone lineups, as well as a potential foray into the smart home market. These releases could drive upgrades, fuel Apple's revenue growth, and shape the competitive landscape in key consumer electronics categories.