Royaltiz Launches U.S. Platform on Base for Trading Talent Linked Digital Assets

The France-founded platform that pioneered the concept of tradable human capital has officially launched its U.S. platform.

Published on Feb. 17, 2026

Got story updates? Submit your updates here. ›

Royaltiz, a platform that allows users to trade digital assets linked to individual athletes and public figures, has officially launched its U.S.-focused platform, Royaltiz.com, built on Base, Coinbase's Layer 2 blockchain network. After four years of product iteration in Europe, Royaltiz is now entering the world's largest sports and crypto market with a thesis that human potential is an asset class.

Why it matters

Royaltiz operates at the intersection of sports, speculative finance, and crypto infrastructure, allowing users to acquire and trade digital assets known as 'ROYS' - digital assets linked to individual athletes and public figures. This represents a shift in how fans engage with and speculate on the careers and trajectories of public figures, moving beyond traditional fandom to a more direct financial exposure.

The details

On the Royaltiz platform, each ROY represents exposure to a person's measurable social momentum, such as audience growth, engagement velocity, and media visibility. The platform blends high-liquidity trading of talent-linked assets, a predictive layer allowing users to anticipate which personalities may trend next, and gamified reward mechanics inspired by digital loot-box models. Rewards can be redeemed inside the ecosystem for signed merchandise, exclusive access, and talent-related experiences.

  • Royaltiz was founded in France four years ago.
  • Royaltiz has generated $15 million in revenue with $250 million in cumulative trading volume.
  • Royaltiz officially launched its U.S. platform, Royaltiz.com, on February 16, 2026.

The players

Royaltiz

A digital marketplace that enables users to trade assets linked to public figures. The company has signed over 200 talents under long-term IP agreements.

Base

Coinbase's Layer 2 blockchain network, which the new Royaltiz.com platform runs on.

Ollie Bearman

A professional athlete included in the U.S. launch roster of Royaltiz.

Alisha Lehman

A professional athlete included in the U.S. launch roster of Royaltiz.

Aurélien Tchouaméni

A Real Madrid midfielder included in the broader Royaltiz ecosystem.

Got photos? Submit your photos here. ›

What they’re saying

“The premise raises questions that feel lifted from speculative fiction like, 'At what point does fandom become financial exposure? When does support become speculation? And who really owns momentum and even ourselves?'”

— Kevin Crouvizier, CEO and co-founder of Royaltiz (Chainwire)

“Every new asset class feels strange at first. There was skepticism about crypto, about tokenized real estate, about NFTs. Human capital is simply the next frontier.”

— Kevin Crouvizier, CEO and co-founder of Royaltiz (Chainwire)

“We acknowledge the somewhat dystopian nature but expect people to see the positives, in crypto and tech, credibility matters. If someone Googles you and finds nothing, that's a problem. This launch is about visibility, transparency, and building long-term trust.”

— Kevin Crouvizier, CEO and co-founder of Royaltiz (Chainwire)

What’s next

With regulatory experience in both Europe and the United States, proven revenue traction, and an expanding global roster, Royaltiz positions itself as an early architect of what it calls the emerging human capital market.

The takeaway

Royaltiz's launch represents a significant shift in how fans engage with and speculate on the careers and trajectories of public figures, moving beyond traditional fandom to a more direct financial exposure. As sports, entertainment, and finance continue to converge, Royaltiz is betting that fans don't just want to watch the game; they want exposure to the people shaping culture.