Gabe Gordon Brings Back Uggs on Brooklyn Runway

CFDA-nominated designer features classic Ugg boots in 2000s-inspired fashion show.

Published on Feb. 16, 2026

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Brooklyn-based fashion label Gabe Gordon featured Ugg's Classic Short II and Classic Mini boots in its New York Fashion Week show, pairing the early 2000s footwear staples with 1980s-inspired outfits like soft gray sweats and toothpaste-white stilettos. The show tapped into the current Y2K nostalgia trend while also nodding to Ugg's origins in helping surfers stay warm.

Why it matters

Ugg boots have become a cultural icon, with the brand's classic styles gaining mainstream popularity in the early 2000s through celebrity endorsements. By featuring Uggs on the runway, Gabe Gordon is capitalizing on the current Y2K fashion revival while also highlighting the versatility of the brand's products.

The details

Gabe Gordon, a CFDA-nominated designer, showcased both the Classic Short II and Classic Mini Ugg boots in his New York Fashion Week presentation. The boots were paired with 1980s-inspired looks, including soft gray sweats and toothpaste-white stilettos, as well as ice skating-themed outfits complete with stiff satin tutus and permed Tonya Harding-style ponytails. The contrast between the Uggs' origins in helping surfers stay warm and the runway looks highlighted the boots' ability to work with a variety of styles.

  • Gabe Gordon's New York Fashion Week show took place on February 15, 2026.

The players

Gabe Gordon

A Brooklyn-based fashion designer and CFDA nominee who featured Ugg boots in his New York Fashion Week show.

Timothy Gibbons

The co-designer and husband of Gabe Gordon, who collaborated on the Ugg-featuring runway show.

Alex Consani

A model who is a VIP fan of Gabe Gordon's handmade knitwear designs.

Ethel Cain

A singer who is also a VIP fan of Gabe Gordon's handmade knitwear designs.

Jennifer Lopez

An early 2000s icon who helped popularize the Ugg Classic Short II boot.

Kirsten Dunst

An early 2000s icon who helped popularize the Ugg Classic Short II boot.

Kendall Jenner

A model who has been spotted wearing the Ugg Classic Mini boot.

Emily Ratajkowski

A model who has been spotted wearing the Ugg Classic Mini boot.

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The takeaway

Gabe Gordon's runway show demonstrates how classic brands like Ugg can be revived and reimagined for new generations, tapping into current trends while also highlighting the versatility and enduring appeal of iconic products.