Apple to Launch at Least 5 New Products in Coming Weeks

New MacBooks, displays and a low-cost iPhone expected from tech giant

Published on Feb. 16, 2026

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According to Bloomberg's Mark Gurman, Apple is planning to launch a slew of new hardware products over the next several weeks, including at least three new Macs, a new display, and a low-cost iPhone 17e. The lineup is expected to include a cheaper MacBook with an iPhone-class chip, a refreshed MacBook Air with M5 chips, and new 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max Pro chips. Apple is also rumored to be working on a new Studio Display, as well as the iPhone 17e, which could arrive as soon as this week.

Why it matters

Apple's product launches are always highly anticipated events that generate significant buzz in the tech industry and among consumers. This upcoming wave of new hardware is expected to further strengthen Apple's product lineup and provide customers with more choice, especially at the lower end of the price spectrum with the rumored sub-$1,000 MacBook. The new MacBook Pro models in particular are likely to be of great interest to power users and creative professionals.

The details

The cheaper MacBook, codenamed J700, is expected to use an iPhone-class chip rather than Apple's laptop-focused M-Series processors in order to achieve a sub-$1,000 price point. It will also reportedly have a slightly smaller display under 13 inches, but will still feature an aluminum chassis. Apple has apparently developed a new manufacturing process to make the shells more cost-effective. As for colors, the company has tested yellow, green, blue, and pink hues, though only a few may end up shipping. The refreshed MacBook Air is set to get the newer M5 chips, while the new 14-inch and 16-inch MacBook Pro models will feature M5 Pro and M5 Max Pro chips for enhanced performance. The Studio Display 2 is rumored to get upgrades like a higher refresh rate, a newer A-series chip, and Mini-LED backlighting. The iPhone 17e is expected to be a modest update with a slightly faster processor, Apple wireless chips, and the return of MagSafe charging.

  • Apple has announced it will be holding an event on March 4 in New York.
  • The new MacBook Pros are slated for launch as early as the week of March 2.
  • The iPhone 17e could arrive as soon as this week, according to one leaker.

The players

Mark Gurman

A Bloomberg reporter who has provided details on Apple's upcoming product launches.

Steve Jobs

The co-founder of Apple who famously stated that "touch surfaces don't want to be vertical."

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What they’re saying

“A product launch is currently slated for as early as the week of March 2”

— Mark Gurman, Bloomberg reporter (Bloomberg)

“touch surfaces don't want to be vertical”

— Steve Jobs (Apple)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

Apple's upcoming product launches represent a significant expansion of its hardware lineup, with new MacBooks, displays, and iPhones catering to a range of budgets and user needs. The introduction of a more affordable MacBook and the rumored touchscreen MacBook Pro in particular could shake up the laptop market and provide consumers with more choice.