Apple Announces March 4 'Special Experience' With New iPhone And Macs Tipped

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Apple has officially confirmed a "Special Experience" event on March 4 that will take place simultaneously in New York, London, and Shanghai. The event is expected to be the launch platform for the iPhone 17e and a budget-friendly MacBook, as well as potentially new iPad and iPad Air models. The invite features a colorful Apple logo made up of 22 glass slices, hinting at the design and color options of the new products.

Why it matters

Apple's decision to host a multi-city "Special Experience" event rather than a traditional keynote at Apple Park signals a shift in the company's product launch strategy. The simultaneous global events and focus on an "experience" rather than a typical presentation suggest Apple is trying to generate more excitement and engagement around its new offerings.

The details

The March 4 event will take place at 9 a.m. Eastern Time in New York, 2 p.m. in London, and the same time in Shanghai. Apple is not sharing many details about the event, but the colorful glass Apple logo in the invitation hints at potential new color options for the iPhone 17e and other rumored products like a budget MacBook, new iPad, and iPad Air.

• The March 4 event will take place at 9 a.m. Eastern Time in New York.
• The March 4 event will take place at 2 p.m. in London.
• The March 4 event will take place at the same time as the New York event in Shanghai.

What’s next

Apple is expected to officially unveil the iPhone 17e, a budget-friendly MacBook, and potentially new iPad and iPad Air models at the March 4 "Special Experience" event.