Rhode Beauty's Glazing Products Shine for Mature Skin

A beauty editor's top picks from Hailey Bieber's skincare line for those over 40.

Published on Feb. 15, 2026

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Hailey Bieber's Rhode beauty brand has gained a loyal following since its launch in 2022, and was recently acquired by E.L.F. Beauty for over $1 billion. While the line is not specifically marketed towards mature skin, a beauty editor in her late 40s tested several Rhode products and found that the 'glazing' collection, including the Glazing Milk, Glazing Mist, and Peptide Glazing Fluid, provided excellent hydration and glow for her dry winter skin. The Barrier Butter and Peptide Lip Treatment were also standouts. Overall, the editor believes Rhode can be a great supplement to a mature skincare routine, though additional anti-aging products would still be recommended.

Why it matters

As skin dryness and sensitivity can worsen with age, finding the right skincare products becomes increasingly important for those over 40. Rhode's focus on skin health and fragrance-free, sensitive-skin friendly formulas make it a potentially beneficial option for mature complexions, even though the brand is primarily marketed towards younger consumers.

The details

The beauty editor tested Rhode's products for two weeks, replacing her regular skincare routine. She continued to use some of her everyday products not available through Rhode, like a vitamin C serum and retinol. She found the Glazing Milk, Glazing Mist, and Peptide Glazing Fluid to be particularly hydrating, with the Glazing Mist also providing a refreshing boost throughout the day. The Barrier Butter was a great alternative to petroleum jelly for 'skin slugging' at night, while the Peptide Lip Treatment kept her lips smooth and nourished during the dry winter weather.

  • The editor tested the Rhode products in late January and early February 2026 in New York, where it was very cold and her skin was drier than normal.
  • Rhode launched in 2022 and was acquired by E.L.F. Beauty in May 2025 for over $1 billion.

The players

Hailey Bieber

The founder of the Rhode skincare brand, which has gained a large following due to Bieber's celebrity status and social media presence.

E.L.F. Beauty

The company that acquired Rhode in May 2025 for over $1 billion, seeking to add Bieber's Gen Alpha fans to their millennial and Gen Z customer base.

Sheila Baylis

The beauty editor in her late 40s who tested the Rhode products and shared her top picks for mature skin.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

While Rhode is not specifically formulated for mature skin, the brand's focus on hydration, skin barrier protection, and sensitive-skin friendly ingredients make several of its products, particularly the 'glazing' collection, beneficial options for those over 40 looking to supplement their anti-aging skincare routine.