ZEELOOL Introduces 'Brown Is The New Black' Eyewear Collection

The new line offers warm, versatile frames to complete everyday style

Published on Feb. 13, 2026

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ZEELOOL has launched a new eyewear collection called 'Brown Is The New Black' that features frames in rich brown and tortoise tones. The collection is designed to serve as the finishing touch for a wide range of everyday looks, from workwear to weekend attire. The frames are crafted from lightweight yet durable materials and offer a softer, more approachable alternative to classic black.

Why it matters

Brown has emerged as a trusted neutral in modern fashion, providing a warmer and more relaxed look compared to stark black. ZEELOOL's new collection taps into this trend, positioning eyewear as an essential accessory that can elevate any outfit with effortless style.

The details

The 'Brown Is The New Black' collection includes five distinct frame styles - Marley, Clementine, Dakota, Trevor, and Drew - each designed to seamlessly fit into different aspects of everyday life. The frames feature smooth TR90 finishes, refined acetate, and layered details for a polished, thoughtful look. The warm brown and tortoise tones are meant to complement a wide range of wardrobe staples, from tailored outerwear to cozy sweaters.

  • The 'Brown Is The New Black' collection launched on February 13, 2026.

The players

ZEELOOL

An eyewear brand that aims to become the essential accessory in every wardrobe, creating high-quality, stylish frames that are accessible to everyone.

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What’s next

To celebrate the launch, ZEELOOL is offering select February perks, including up to 25% off select new arrivals and a complimentary glasses case for a limited time. Shoppers can also enjoy the brand's ongoing offer to purchase one frame and receive 50% off a second.

The takeaway

ZEELOOL's new 'Brown Is The New Black' collection taps into the growing popularity of brown as a versatile neutral, offering a softer, more approachable alternative to classic black eyewear. The frames are designed to seamlessly integrate into a wide range of everyday outfits, serving as the final touch that elevates any look with effortless style.