Funko CEO Sees Opportunity in 'Kidult' Collectibles During Tough Economy

New Funko CEO Josh Simon believes physical, tangible collectibles will remain popular even as consumers face economic challenges.

Published on Feb. 13, 2026

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As New York Toy Fair kicks off, Funko's new CEO Josh Simon is optimistic about the company's prospects, even in a tough economy. Simon believes that Funko's collectible figures, which appeal to both kids and adults, will continue to be in demand as consumers seek out physical, tangible products that hold value. Funko has secured deals with a wide range of entertainment properties, from Star Wars to K-pop, making it a go-to brand for fandoms looking to expand their collections.

Why it matters

Funko's success in the 'kidult' collectibles market, which targets both children and adult consumers, demonstrates the enduring appeal of physical products in an increasingly digital world. As economic conditions tighten, Funko's focus on tangible collectibles that hold value could give it an advantage over more ephemeral digital offerings.

The details

Funko, known for its modern, sophisticated takes on classic bobblehead toys, has secured licensing deals with a vast array of entertainment properties, from major franchises like Star Wars to niche fandoms like 'KPop Demon Hunters.' This broad portfolio has helped Funko become a go-to brand for consumers looking to expand their collections of physical, tangible products.

  • New York Toy Fair kicks off on Saturday, February 13, 2026.

The players

Josh Simon

The new CEO of Funko, the company known for its popular collectible figures.

Funko

An American company that designs and sells pop culture collectibles, including its signature Funko Pop figures.

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What they’re saying

“There's almost more value for something that's physical and tangible.”

— Josh Simon, CEO, Funko (IMDb)

The takeaway

Funko's focus on physical, tangible collectibles that appeal to both kids and adults could give the company an advantage in a tough economic climate, as consumers seek out products that hold value and provide a sense of connection to their favorite entertainment properties.