Erewhon Offers Free Botox and Brow Lifts to Members

Luxury grocer partners with med-spa company Ject to bring cosmetic treatments to LA stores.

Published on Feb. 13, 2026

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Erewhon, the high-end grocery store known for its $20 smoothies and celebrity-favorite juice cleanses, is expanding its wellness offerings by partnering with aesthetics company Ject to provide free Botox, lip flips, and brow lifts to its members at exclusive events in Los Angeles. The move has sparked backlash on social media, with critics arguing that medical procedures should be kept separate from grocery shopping.

Why it matters

This partnership blurs the line between wellness and cosmetic procedures, raising questions about the role of luxury retailers in providing access to medical-grade treatments. As Erewhon continues its expansion beyond Los Angeles, including a controversial debut in New York City, the brand's focus on high-end, influencer-driven wellness is facing increasing scrutiny.

The details

Erewhon has teamed up with Ject, a fast-growing aesthetics company founded by a board-certified physician assistant, to host exclusive events in LA where VIP shoppers can receive complimentary Botox, lip flips, and brow lifts. As part of the deal, Erewhon's more than 50,000 members will also get a 20% discount on Ject services and access to quarterly pop-ups at the Beverly Boulevard store.

  • Erewhon opened its first New York location in the West Village last fall.
  • Erewhon and Ject are hosting the exclusive cosmetic treatment event in Los Angeles this week.

The players

Erewhon

A high-end grocery store chain known for its expensive wellness products and services, including $20 smoothies and celebrity-endorsed juice cleanses.

Ject

A fast-growing aesthetics company founded by a board-certified physician assistant, offering medical-grade cosmetic treatments like Botox and brow lifts.

Gabby Garritano

The founder of Ject, who said the company was built to elevate the patient experience and the medical aesthetics industry.

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The takeaway

This partnership between Erewhon and Ject highlights the growing trend of blending wellness and cosmetic procedures, raising concerns about the medicalization of everyday retail experiences. As Erewhon continues its expansion, the brand's focus on high-end, influencer-driven wellness is facing increasing scrutiny from consumers who question the appropriateness of offering Botox alongside groceries.