NYU Professor Urges Boycott of Big Tech to Pressure Trump

Scott Galloway says targeting companies like Amazon, Apple, and Meta could impact the markets and force policy changes.

Published on Feb. 12, 2026

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Scott Galloway, a professor at the NYU Stern School of Business, believes he has found a way to pressure the Trump administration into reversing controversial policies - by targeting the president's allies in the tech industry. Galloway has launched a "Resist and Unsubscribe" campaign urging people to cancel subscriptions to companies like Amazon, Apple, and Meta, which he says have "outsize influence over the national economy and our president." Galloway argues that these tech giants are "highly sensitive to subscription growth or lack thereof," and that collective action from major companies could force Trump to change course, since he is a "coin operated president" who is solely focused on "shareholder value."

Why it matters

Galloway's strategy represents a novel approach to pressuring the Trump administration, focusing on the president's reliance on the tech industry and the markets rather than traditional political protest. If successful, it could set a precedent for using consumer and corporate power to influence government policy in the future.

The details

Galloway's "Resist and Unsubscribe" campaign specifically targets what he calls "Blast Zone" companies that directly enable the activities of U.S. Immigration and Customs Enforcement. He believes that if enough people cancel subscriptions to these tech giants, it could cause a drop in their stock prices and force them to distance themselves from the Trump administration's policies, ultimately leading the president to change course.

  • Galloway launched the "Resist and Unsubscribe" campaign in February 2026.

The players

Scott Galloway

A marketing professor at the New York University Stern School of Business who has proposed a novel strategy for pressuring the Trump administration by targeting the president's allies in the tech industry.

Donald Trump

The 45th President of the United States, who Galloway describes as a "coin operated president" who is solely focused on "shareholder value."

Amazon

One of the tech companies that Galloway has urged people to boycott as part of his "Resist and Unsubscribe" campaign.

Apple

One of the tech companies that Galloway has urged people to boycott as part of his "Resist and Unsubscribe" campaign.

Meta

One of the tech companies that Galloway has urged people to boycott as part of his "Resist and Unsubscribe" campaign.

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What they’re saying

“This is a coin operated president and these individuals have decided that their one and only job is shareholder value.”

— Scott Galloway, Professor, NYU Stern School of Business (The Daily Beast Podcast)

“If you want to protest, more power to you. If you want to register people to vote, I salute you. But the easiest way to maybe save some money and have a really big impact and send a message to the markets, to Trump and to other citizens that they can have an impact is to resist and unsubscribe.”

— Scott Galloway, Professor, NYU Stern School of Business (The Daily Beast Podcast)

What’s next

Galloway's "Resist and Unsubscribe" campaign is still in its early stages, and it remains to be seen whether it will gain significant traction and have the desired impact on the Trump administration's policies.

The takeaway

Galloway's strategy represents a novel approach to political activism, focusing on leveraging consumer and corporate power to influence government policy rather than traditional forms of protest. If successful, it could set a precedent for using economic pressure to drive political change in the future.