McDonald's Focus on Value Brings Back Customers

Fast food giant reports strong Q4 sales and earnings

Published on Feb. 12, 2026

Got story updates? Submit your updates here. ›

McDonald's says its focus on value promotions and limited-time offerings helped drive a 5.7% jump in global same-store sales in the fourth quarter, beating analyst expectations. The company's revenue and earnings also topped forecasts as it cut prices on some U.S. combo meals and ran successful marketing campaigns.

Why it matters

McDonald's has been working to win back customers in recent years by emphasizing affordability and value amid increased competition in the fast-food industry. The strong Q4 results suggest these efforts are paying off and could signal a turnaround for the iconic brand.

The details

McDonald's cut prices on some U.S. combo meals in September as part of its value strategy. This came on top of the introduction of the McValue menu earlier in 2025. The company also drove U.S. traffic in Q4 with limited-time promotions like its Monopoly game and a Grinch-themed meal.

  • McDonald's cut prices on some U.S. combo meals in September 2025.
  • McDonald's introduced the McValue menu earlier in 2025.

The players

McDonald's

A global fast-food restaurant chain known for its burgers, fries, and other classic menu items.

Got photos? Submit your photos here. ›

The takeaway

McDonald's focus on value pricing and limited-time promotions appears to be resonating with customers and helping the company regain its footing in the highly competitive fast-food landscape.