Bad Bunny's Super Bowl Halftime Show Boosts Streams by 175% in U.S.

The Puerto Rican superstar saw a massive spike in streams across major platforms after his high-energy performance.

Published on Feb. 11, 2026

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Bad Bunny's Super Bowl halftime show performance led to a massive 175% increase in streams of his music catalog in the U.S. on the day after the game, compared to the previous Monday. The artist saw nearly 100 million streams in the U.S. on that Monday, up from 36.2 million the prior week. Globally, his streams jumped 132% as well. Bad Bunny's most-streamed songs included 'DtMF,' 'Baile Inolvidable,' and 'Tití Me Preguntó.' The performance also drove significant spikes in engagement on platforms like Apple Music, Spotify, and Shazam.

Why it matters

Bad Bunny's Super Bowl halftime show appearance was a landmark moment for Latin music, as he became the first all-Spanish language artist to headline the prestigious event. The massive surge in streams and engagement demonstrates the growing mainstream popularity and influence of Latin music, particularly among younger audiences. This could open up new opportunities for other Latin artists to reach wider audiences.

The details

According to industry data from Luminate, Bad Bunny saw a 175% increase in U.S. streams on the Monday after the Super Bowl, jumping from 36.2 million streams the prior Monday to 99.6 million. Globally, his streams increased 132% on that Monday compared to the previous week. His most-streamed songs included 'DtMF,' 'Baile Inolvidable,' and 'Tití Me Preguntó.' Platforms like Apple Music, Spotify, and Shazam also reported huge spikes in engagement with Bad Bunny's music, with Shazam recognitions increasing over 400% during and after the halftime show.

  • On Monday, February 9, 2026, Bad Bunny's U.S. streams increased 175% compared to the previous Monday.
  • On Monday, February 2, 2026, the day after the Grammys where Bad Bunny won Album of the Year, his U.S. streams spiked 117% from the prior Monday.

The players

Bad Bunny

A Puerto Rican singer, rapper, and songwriter who is one of the leading figures in the Latin music industry and a global superstar.

Luminate

An industry data and analytics company that provides insight into changing behaviors across music listenership.

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What they’re saying

“The legacy of Bad Bunny's Super Bowl halftime show continues. Streams of his catalog jumped 175% in the U.S. on Monday, the day after the Super Bowl, when compared to the previous Monday, Feb. 2.”

— MARIA SHERMAN, Author (baltimoresun.com)

The takeaway

Bad Bunny's historic Super Bowl halftime show performance not only captivated audiences but also drove a massive surge in streams and engagement with his music, underscoring the growing mainstream popularity of Latin music. This could open up new opportunities for other Latin artists to reach wider audiences and further diversify the music industry.