Bad Bunny Sees Massive Streaming Surge After Super Bowl Halftime Show

Streams of the Puerto Rican superstar's catalog jumped over 175% in the U.S. and 132% globally after his performance.

Published on Feb. 11, 2026

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Bad Bunny's Super Bowl halftime show performance led to a massive spike in streams of his music catalog, with U.S. streams jumping 175% on the day after the game compared to the previous Monday. Globally, his on-demand streams increased 132% on the Monday after the Super Bowl. The Puerto Rican artist also dominated music charts, landing 23 songs in the Top 100 on Apple Music and seeing a 470% increase in U.S. Spotify streams and 480% jump on Amazon Music following his halftime show.

Why it matters

Bad Bunny's breakout performance at the Super Bowl halftime show cemented his status as a global superstar, driving massive engagement and streams of his music across major platforms like Spotify, Apple Music, and Amazon Music. This highlights the immense promotional power of the Super Bowl halftime show and the growing popularity of Latin music on the mainstream stage.

The details

According to industry data from Luminate, Bad Bunny received nearly 100 million streams in the U.S. on the Monday after the Super Bowl, compared to 36.2 million streams the previous Monday. His top songs that day included 'DtMF' with 10.4 million streams, 'Baile Inolvidable' with 6.7 million, and 'NuevaYol' with 6 million. Globally, his on-demand streams increased 132% on the Monday after the Super Bowl compared to the previous Monday. On Apple Music, Bad Bunny's halftime show playlist became the most-played set list, and he dominated the platform's Daily Top 100 Global chart. Spotify and Amazon Music also reported huge spikes in U.S. streams of 470% and 480% respectively following his performance.

  • On Monday, February 9, 2026, Bad Bunny's U.S. streams jumped 175% compared to the previous Monday.
  • On Monday, February 2, 2026, the day after the Grammys where Bad Bunny won Album of the Year, his streams spiked 117% from the previous Monday.

The players

Bad Bunny

The Puerto Rican superstar whose real name is Benito Antonio Martínez Ocasio, and who performed at the 2026 Super Bowl halftime show.

Luminate

An industry data and analytics company that provided insights into the changing music listening behaviors around Bad Bunny's Super Bowl performance.

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The takeaway

Bad Bunny's breakout Super Bowl halftime show performance cemented his status as a global superstar, driving a massive surge in streams and engagement across major music platforms. This highlights the immense promotional power of the Super Bowl stage and the growing popularity of Latin music on the mainstream stage.