Kalshi Sees Over $1 Billion in Super Bowl Trading Volume

CEO says platform had a record-breaking day without running a Super Bowl ad.

Published on Feb. 10, 2026

Got story updates? Submit your updates here. ›

Kalshi, an event-based trading platform, saw over $1 billion in trading volume on Super Bowl Sunday, a 2,700% increase from the previous year. CEO Tarek Mansour said the platform was the "biggest brand of the Super Bowl this year" without running a commercial. Bets on the halftime performer Bad Bunny's opening song exceeded $100 million, while bets on who would perform with him surpassed $45 million.

Why it matters

Kalshi's record-breaking Super Bowl trading volume highlights the growing popularity and influence of event-based prediction markets. However, the industry has also faced scrutiny over concerns of insider trading, which Kalshi says it is actively working to address through expanded surveillance and enforcement efforts.

The details

Kalshi, a regulated financial market by the Commodity Futures Trading Commission, allows users to buy event contracts for outcomes in politics, pop culture, financial markets and sports. The platform saw a 2,700% year-over-year increase in Super Bowl trading volume, reaching over $1 billion. Mansour said the trading volume for Bad Bunny's opening song exceeded $100 million, while bets on who would perform with him surpassed $45 million. The platform did experience some delays in user deposits due to high traffic during the game.

  • On Super Bowl Sunday (February 9, 2026), Kalshi saw a record-breaking $1 billion in trading volume.

The players

Kalshi

An event-based trading platform that allows users to buy contracts for outcomes in politics, pop culture, financial markets and sports.

Tarek Mansour

The CEO of Kalshi.

Luana Lopes Lara

The co-founder of Kalshi.

Bad Bunny

The halftime performer at the 2026 Super Bowl.

Got photos? Submit your photos here. ›

What they’re saying

“It was an incredible weekend. Kalshi was the biggest brand of the Super Bowl this year, without running a Super Bowl ad, and the way we achieved that is the product.”

— Tarek Mansour, CEO, Kalshi (CNBC)

“Your money is safe and on the way, it will just take longer to land.”

— Luana Lopes Lara, Co-founder, Kalshi (Social media)

“The insider trading risk is very real for the stock market as well. As a regulated financial market by the Commodity Futures Trading Commission, we have the same rules as the Nasdaq and the New York Stock Exchange, and we have the same mechanism of enforcement.”

— Tarek Mansour, CEO, Kalshi (CNBC)

What’s next

Kalshi says it will continue to expand its surveillance and enforcement efforts to identify and remove any accounts participating in insider trading on its platform.

The takeaway

Kalshi's record-breaking Super Bowl trading volume demonstrates the growing popularity of event-based prediction markets, but also highlights the industry's ongoing challenges with addressing concerns around insider trading, which Kalshi is actively working to mitigate.