Amelia Gray Embraces 'Wellness Luxury' with Alo Accessory

The actress' airport look signals a shift in fashion priorities towards comfort, versatility, and a healthy lifestyle.

Published on Feb. 10, 2026

Got story updates? Submit your updates here. ›

Amelia Gray Hamlin was recently spotted at Los Angeles International Airport en route to New York Fashion Week, showcasing a style that perfectly encapsulates the growing 'wellness luxury' trend. Her outfit, which included Alo's tranquility tote, demonstrates how high-end fashion is blending with a focus on health, well-being, and an active lifestyle.

Why it matters

The 'off-duty' aesthetic, once associated with candid paparazzi shots of models, has become a dominant force in fashion. Consumers are increasingly seeking clothing and accessories that can seamlessly transition between workouts, errands, and social events, fueled by a desire for versatility and a rejection of overly formal or restrictive attire. Alo's collaboration with Amelia Gray signals the brand's strategic positioning at the intersection of wellness and luxury.

The details

Alo, the Los Angeles-based athletic apparel brand, has strategically positioned itself to capitalize on this trend, associating with influential figures who embody a healthy and fashionable lifestyle. The company's foray into luxury handbags, designed in L.A. and handcrafted in Florence, signals a broader trend within the industry as brands recognize the opportunity to cater to consumers who want high-quality, stylish accessories that align with their wellness-focused values.

  • Amelia Gray Hamlin was recently spotted at Los Angeles International Airport en route to New York Fashion Week.

The players

Amelia Gray Hamlin

An American actress and model who has appeared in various television shows and films.

Alo

A Los Angeles-based athletic apparel brand that has strategically positioned itself at the intersection of wellness and luxury.

Danny Harris

The co-founder and co-chief executive officer of Alo.

Got photos? Submit your photos here. ›

What they’re saying

“At Alo, we believe the future of luxury is wellness, and these bags represent an entirely new category — luxury accessories designed to support your wellness lifestyle.”

— Danny Harris, Co-founder and Co-chief Executive Officer, Alo (newsy-today.com)

What’s next

Alo's commitment to luxury extends beyond its handbag line, with the 2021 debut of the Alo Atelier collection featuring limited-edition pieces. This strategy creates a sense of scarcity and desirability, further enhancing Alo's luxury image.

The takeaway

The success of brands like Alo suggests that the fashion industry is undergoing a fundamental shift, as consumers are no longer solely focused on status symbols and designer labels. Instead, they are increasingly prioritizing brands that align with their values and support their lifestyles, leading to the rise of the 'wellness luxury' aesthetic.