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Bad Bunny Brings Latinx Pride to Super Bowl Halftime Show
The Puerto Rican superstar's performance celebrated his heritage with custom looks from local designers.
Feb. 9, 2026 at 2:55am
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Bad Bunny delivered an electrifying Super Bowl halftime show that was a vibrant celebration of Latinx culture and community. The set featured traditional Puerto Rican elements like a casita and Bomba dancers, and the performer wore custom looks from Spanish brand Zara as well as pieces by Puerto Rican designer Jomary Segarra. Lady Gaga also made an appearance, wearing a dress by Dominican designer Raul Lopez. The performance was a powerful statement of Latinx visibility and pride on one of the biggest stages in the world.
Why it matters
Bad Bunny's Super Bowl halftime show came at a time of heightened tensions and fear for many Latinx communities in the U.S., with reports of ICE agents targeting innocent citizens. The joyful, unapologetically Latinx celebration provided a much-needed moment of light and unity.
The details
Bad Bunny's halftime show incorporated numerous elements celebrating his Puerto Rican heritage, including a traditional casita set piece, Bomba dancers, and cameos from fellow Latinx stars like Jessica Alba, Pedro Pascal, and Cardi B. For his custom Zara looks, he chose a cropped jersey with his mother's maiden name "Ocasio" and pants tied jibaro-style, as well as a double-breasted white suit. Lady Gaga also made an appearance, wearing a blue pleated dress with a Puerto Rican floral brooch by Dominican designer Raul Lopez. Other Latinx designers featured included Puerto Rican knitwear brand Yomas.
- Bad Bunny's Super Bowl halftime show took place on February 9, 2026.
The players
Bad Bunny
A Puerto Rican singer and rapper who headlined the Super Bowl LX halftime show in 2026.
Lady Gaga
An American singer who made a guest appearance during Bad Bunny's Super Bowl halftime performance.
Raul Lopez
A Dominican fashion designer whose label Luar created the custom blue dress worn by Lady Gaga.
Jomary Segarra
A Puerto Rican designer whose brand Yomas created knit pieces worn by dancers in Bad Bunny's halftime show.
Zara
A Spanish fast-fashion brand that created the custom all-white looks worn by Bad Bunny for his Super Bowl performance.
What they’re saying
“Tonight, Benito Antonio Martínez Ocasio performed one of the most uplifting, powerful Super Bowl halftime shows in history. It was a celebration of Latinx culture and community at a moment when U.S. ICE agents are kidnapping and assassinating innocent citizens across America, a moment where darkness and despair are easy to come by, and joy is not.”
— Brooke Bobb
The takeaway
Bad Bunny's Super Bowl halftime show was a powerful statement of Latinx pride and visibility, celebrating the community's culture, music, and fashion on one of the biggest stages in the world. By featuring independent Latinx designers alongside a major global brand like Zara, the performance spoke to both the diversity and the accessibility of Latinx creativity and community.
