Where to Watch the Bad Bunny Super Bowl Halftime Show in NYC This Weekend

The Benito Bowl kicks off around 8 p.m. Sunday night as the Puerto Rican rapper and singer takes the stage in San Francisco.

Published on Feb. 6, 2026

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When Bad Bunny performs at the Super Bowl LX halftime show on Sunday, the Puerto Rican rapper and singer won't just be entertaining fans in the stadium - he'll also be bringing much of New York City along with him. Across the metro area, from living rooms to bars and house parties, the NFL's big game will double as a wintertime Puerto Rican Day Parade, with the event dubbed the 'Benito Bowl' on party flyers.

Why it matters

Bad Bunny's connection to NYC and its large island community runs deep, with the artist recently telling 'i-D' magazine that he's not touring in the mainland U.S. due to fears of ICE targeting his fans. This Super Bowl halftime show may be New Yorkers' only chance to 'see' the performer live this year.

The details

Major venues in the NYC area are going all out for the 'Benito Bowl', with blowout parties planned in Times Square, Elizabeth, New Jersey, and an undisclosed location in Bushwick that is hosting a COVID-safe, wheelchair-accessible, substance-free and queer-friendly event. Other options include a no-cover party at a bar in the Bronx and laid-back celebrations at Mexican restaurants in Bushwick.

  • The Super Bowl LX halftime show featuring Bad Bunny will take place on Sunday, February 6, 2026 around 8 p.m.

The players

Bad Bunny

Also known as Benito Antonio Martínez Ocasio, Bad Bunny is a Puerto Rican rapper and singer who is one of the planet's most popular artists and is performing the Super Bowl LX halftime show.

Dramma

A venue in Times Square hosting a major 'Benito Bowl' party for the Super Bowl halftime show.

BarCode

A venue in Elizabeth, New Jersey hosting a free 'Benito Bowl' party until kickoff.

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What they’re saying

“NUEVAYol," the first track on his latest album, is an ode to the city, with shoutouts to Willie Colon, Juan Soto,”

— Bad Bunny (i-D magazine)

“Bad Bunny recently told 'i-D' magazine that he's not touring in the mainland United States due to fears of U.S. Immigration and Customs Enforcement targeting his fans, so this may be New Yorkers' only chance to 'see' the performer live this year.”

— Bad Bunny (i-D magazine)

The takeaway

Bad Bunny's Super Bowl halftime show performance is a major event for the Puerto Rican community in New York City, who are coming together to celebrate the artist's connection to the city and his refusal to tour the mainland U.S. due to concerns about ICE targeting his fans. This may be the only chance for many New Yorkers to experience Bad Bunny live in 2026.