The Devil Drives a Maybach in 'The Devil Wears Prada 2'

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In the highly anticipated sequel to the 2006 film 'The Devil Wears Prada', the main character Miranda Priestly, played by Meryl Streep, will be chauffeured around Manhattan in a customized Mercedes-Maybach S-Class sedan. This marks an upgrade from the Mercedes-Benz S-Class she rode in during the original movie, reflecting the character's increased status and wealth. The new Maybach model features a range of design and technology upgrades, including a larger grille, illuminated logos, and the latest MBUX Superscreen infotainment system.

Why it matters

The prominent product placement of the Mercedes-Maybach S-Class in 'The Devil Wears Prada 2' represents a valuable marketing opportunity for the luxury automaker to showcase its most prestigious sedan to a wide audience. As a sequel to a beloved fashion-focused film, the movie will likely attract significant attention, allowing Mercedes to associate its brand with the glamour and prestige of the high-fashion industry.

The details

The Mercedes-Maybach S-Class featured in the film has been extensively customized for the production, with unique design elements like a 20% larger grille, illuminated logos, and premium interior materials like Natural Grain Brown Amber Wood. Customers will also be able to order a similar Maybach S-Class through the brand's MANUFAKTUR Made To Measure customization program, allowing them to emulate the car's bespoke look and feel.

• The Devil Wears Prada 2 is scheduled to premiere in theaters on May 1, 2026.
• Mercedes-Benz launched a global 360-degree co-promotional campaign for the film on March 27, 2026.

What’s next

Mercedes-Benz plans to produce a one-of-a-kind, Devil Wears Prada 2-themed Mercedes-Maybach S-Class for premiere activations and marketing events, showcasing the vehicle's bespoke craftsmanship.