Soft Serve Margaritas Arrive in Capital Region

Las Margaritas restaurant in Latham, NY introduces a new frozen cocktail trend.

Apr. 4, 2026 at 11:51am

Got story updates? Submit your updates here. ›

Las Margaritas owner Roy Rojas has started serving soft serve margaritas at his restaurant in Latham, New York. The frozen cocktail, which has a milkshake-like texture, has become an unexpected hit with customers in the Capital Region.

Why it matters

The popularity of soft serve margaritas highlights a growing trend of creative, Instagram-friendly cocktails that blend traditional drinks with frozen dessert textures. This innovation could inspire other restaurants in the region to experiment with similar frozen cocktail offerings.

The details

Rojas uses an ice cream machine to create the soft serve margarita, slowly filling a margarita glass with the thick, golden-yellow beverage. The restaurant did not anticipate the high volume of customer orders for the unique frozen cocktail.

  • Las Margaritas began serving soft serve margaritas in April 2026.

The players

Roy Rojas

The owner of Las Margaritas restaurant in Latham, New York.

Las Margaritas

A restaurant in Latham, New York that is serving soft serve margaritas, a new frozen cocktail trend.

Got photos? Submit your photos here. ›

What they’re saying

“We did not expect the volume to be that high for people ordering soft serve margaritas,”

— Roy Rojas, Owner, Las Margaritas

The takeaway

The introduction of soft serve margaritas at Las Margaritas demonstrates the Capital Region's appetite for innovative, visually-appealing cocktail trends that blend traditional drinks with frozen dessert textures.