1-800 FLOWERS.COM Shares Rise Above 200-Day Average

The floral and gift retailer's stock price crosses a key technical milestone.

Apr. 18, 2026 at 6:30am

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An extreme close-up of the inner workings of a high-tech floral delivery system, with gears, motors, and other industrial components, conveying the complex logistics behind the online flower retailer's operations.The sophisticated machinery and technology powering 1-800 FLOWERS.COM's nationwide floral delivery network.Jericho Today

Shares of 1-800 FLOWERS.COM, Inc. (NASDAQ:FLWS) rose above their 200-day moving average on Friday, a positive technical signal for the floral and gift retailer's stock. The company's share price reached as high as $3.94 before closing at $3.88, with trading volume of over 460,000 shares.

Why it matters

Crossing above the 200-day moving average is often seen as a bullish indicator, suggesting the stock may be entering a period of sustained upward momentum. This could signal improved investor sentiment and confidence in 1-800 FLOWERS.COM's business performance and future prospects.

The details

1-800 FLOWERS.COM's 200-day moving average stood at $3.80 as of Friday's close. The company's share price has fluctuated in recent months, with analysts offering a range of ratings and price targets. While one analyst has a 'Buy' recommendation, two others rate the stock as 'Hold' or 'Sell'.

  • Shares of 1-800 FLOWERS.COM crossed above the 200-day moving average on Friday, April 18, 2026.
  • The company's 50-day moving average is currently $3.37.

The players

1-800 FLOWERS.COM, Inc.

A leading floral and gift retailer in North America, operating primarily through its online platform and call center.

Zacks Research

A research firm that recently upgraded 1-800 FLOWERS.COM's rating from 'strong sell' to 'hold'.

Noble Financial

An investment firm that upgraded 1-800 FLOWERS.COM's rating from 'market perform' to 'outperform' and set a $3.75 price target.

Wall Street Zen

A research firm that raised its rating on 1-800 FLOWERS.COM from 'sell' to 'hold'.

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The takeaway

The rise in 1-800 FLOWERS.COM's stock price above its 200-day moving average suggests the company may be regaining investor confidence, though analysts remain divided on the stock's near-term prospects. The company's ability to maintain this upward momentum will be closely watched by investors.