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Ithaca Today
By the People, for the People
SimpliFed Raises Over $10 Million to Expand Maternal Health Ecosystem
The virtual breastfeeding and baby feeding support platform will use the Series A funding to scale its technology-enabled platform and add virtual OB services.
Apr. 7, 2026 at 7:35pm
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SimpliFed's virtual maternal health platform leverages advanced telehealth technology to provide comprehensive care for new families.Ithaca TodaySimpliFed, a maternal healthcare leader providing virtual breastfeeding and baby feeding support, announced it has raised $10.8 million in an oversubscribed Series A funding round. The round was led by Morningside and Hesperia Capital, with participation from Foreground Capital and other investors. The funds will accelerate growth of SimpliFed's technology-enabled maternal health platform, allowing it to scale its core lactation offering and add virtual OB services.
Why it matters
SimpliFed's expansion into virtual OB services aims to help relieve pressure on strained healthcare systems by allowing providers to meet with patients both prenatally and postpartum through virtual visits. This approach makes care more convenient for families, improves visit compliance, and frees up valuable in-clinic time for patients who require more complex or in-person care.
The details
The Series A funds will enable SimpliFed to continue developing its proprietary Maternal Health Operating System and activate contracted partnerships with health systems, OBGYN clinics, and other strategic relationships. SimpliFed also plans to deepen its partnerships through the use of EMR interoperability standards and APIs that allow for seamless collaboration with care providers.
- SimpliFed announced the $10.8 million Series A funding on April 7, 2026.
- The company is on track to serve 5% of all US births in 2026.
The players
SimpliFed
A virtual maternal health platform focused on baby feeding and maternal support, providing families with access to International Board Certified Lactation Consultants and other maternal health providers through secure telehealth visits.
Andrea Ippolito
Founder and CEO of SimpliFed.
Morningside
A venture capital firm that led the Series A funding round for SimpliFed.
Hesperia Capital
A venture capital firm that co-led the Series A funding round for SimpliFed.
Foreground Capital
A venture capital firm that participated in the Series A funding round for SimpliFed.
What they’re saying
“This investment will benefit patients immediately, as we grow our technology, continue to focus on patient-centric care, and bolster providers' ability to provide the best care for mom and baby.”
— Andrea Ippolito, Founder and CEO of SimpliFed
“SimpliFed's evolution from a virtual lactation platform to a comprehensive virtual OB model will meaningfully close gaps in perinatal care.”
— Michael Papile, Co-Founder, Hesperia Capital
“We first backed SimpliFed because the early postpartum weeks are both profoundly important and profoundly underserved, and the market had not built a scalable way to show up for families in that window.”
— Stephen Bruso, Investor at Morningside
What’s next
With this funding, Michael Papile has joined the SimpliFed board alongside existing board members Stephen Bruso from Morningside, Andrea Ippolito from SimpliFed, and Sam Holliday from Oshi Health. Joining as board observers are Rhett Hunter from Hesperia, Elizabeth Bailey from Foreground, and Cat Middleton from The Venture Collective, alongside existing board observers Dan Shpilsky and Michael Waters.
The takeaway
SimpliFed's expansion into virtual OB services aims to improve access to maternal care and address the growing nationwide shortage of OB-providers, helping to reverse the trend of declining maternal health outcomes. By integrating its platform with healthcare partners, SimpliFed is creating a more efficient and coordinated care experience for families from pregnancy through the postpartum period.
