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Glen Cove Today
By the People, for the People
Glen Cove's Retro Taco Bell May Get Modern Makeover
The iconic 90s-style restaurant on Forest Avenue could soon see a major rebranding.
Apr. 14, 2026 at 1:21pm
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As Taco Bell continues its nationwide rebranding, the iconic retro design of the Glen Cove location may soon be a thing of the past.Glen Cove TodayThe Taco Bell location in Glen Cove, New York, known for its retro 1990s-inspired design, may be undergoing a significant rebranding and renovation. According to the city's Building Department, the restaurant's exterior will be updated to a flat white color with a purple rim and orange roof, similar to the look of modern Taco Bell locations. The interior will also see changes to accommodate the drive-thru, which accounts for the majority of sales.
Why it matters
The Glen Cove Taco Bell has become a local landmark, with its nostalgic 90s aesthetic attracting attention on social media. However, the company's ongoing efforts to modernize its brand and restaurants could mean the end of this unique, vintage-inspired location.
The details
The current Taco Bell on Forest Avenue features an orange exterior with pastel-colored seating and accents of pink, blue, and burnt orange - a design that has remained largely unchanged for decades. But according to the Glen Cove Building Department, the exterior will soon be updated to a flat white color with a purple rim around an orange roof, similar to the look of newer Taco Bell locations. The restaurant's logo will also be changed from its retro purple to white. Inside, the space will be significantly renovated to better accommodate the drive-thru, which accounts for most of the restaurant's sales.
- The Glen Cove Taco Bell has maintained its retro 90s design for years.
- A sign on the building reads 'Coming Soon! Newly renovated.'
The players
J. Scott Grupp
The director of the Glen Cove Building Department, who provided details about the upcoming renovations.
Taco Bell
The fast-food restaurant chain that operates over 8,200 locations across the United States, including more than 25 on Long Island.
What’s next
There is no indication as to when the construction will take place or how long it will take.
The takeaway
The rebranding of the iconic Glen Cove Taco Bell location highlights the ongoing efforts by the fast-food chain to modernize its restaurants, even if it means sacrificing the nostalgic charm that has made this particular location a local landmark.
